SOURCE: Parature

November 28, 2005 11:46 ET

Parature Announces Winners of 2005 Customer Centric Awards

ATI Technologies and ANGEL Learning Recognized for Excellence in On Demand Customer Support

MCLEAN, VA -- (MARKET WIRE) -- November 28, 2005 -- Parature, a leading provider of award winning, on demand customer support software, today recognizes ATI Technologies, (NASDAQ: ATYT), and ANGEL Learning as the winners of the 2005 Customer Centric Awards. The awards are presented to truly distinctive Parature customers for demonstrating excellence in applying on demand customer support solutions to achieve a high customer support satisfaction rating from their client base.

Parature put the power of evaluation in the hands of each nominated company's end users, surveying them to uncover their insights and satisfaction levels with the support they have received. The winners of the award exhibited the highest marks in areas from overall customer satisfaction to the innovative use of support technologies.

ATI Technologies, the global leader for discrete PC graphics, won the Customer Centric Award in the Large Organization category. ATI has implemented Parature's customer support solution worldwide to manage their call center, email and Web support channels for all of its 400 products. By providing these methods of support, ATI is achieving continuous measurable improvements in the quality, efficiency, and scalability of its customer service operations, and has seen an 80% reduction in call volumes from its global customer base of 4 million. ATI has achieved an astounding 99.6% customer support self-service rate with Parature. With over 50% of their clients able to solve their own issues in less then 20 minutes using the Support Portal, ATI's customers find their customer support solution "fast, accurate, and personalized" according to survey respondents.

ANGEL Learning, developer of easy-to-use and flexible enterprise e-learning software, won the Customer Centric Award in the Small-to-Midsize Organization category. ANGEL Learning has very effectively scaled to meet the support needs of its growing customer base using Parature's customer support solution. In this rapid growth environment, ANGEL Learning has been able to maintain its corporate support goal of responding to 75% of tickets within 2 hours and resolving 75% of tickets within 8 hours. More than 70% of ANGEL Learning customers rated support processes "excellent" identifying "ease of use, access to documentation, a knowledge base, FAQs, and the ticket system" as the most helpful features of the ANGEL support portal. Respondents also recognized the ANGEL support team for their "quality, determination, and willingness to help in any way they can."

"We congratulate and are pleased to honor ATI Technologies and ANGEL Learning as organizations that excel at using Parature's on demand customer support solutions to solve customer challenges while strengthening their relationships with their client bases," said Duke Chung, CEO at Parature. "We applaud their commitment to achieving success by not only creating maximum value for their own businesses, but more importantly, creating lasting value for their customers."

For case studies on how Parature customers are achieving high satisfaction ratings from their customers with Parature's support solutions, please visit

About Parature

Parature, the leader of online support software, enables companies to improve their internal and external support, while reducing costs. Through its suite of modules, Parature allows companies to provide critical self servicing information on a 24x7 basis via the web, resulting in reduction of inbound support load and therefore reducing support costs. Continually growing, Parature serves industry leaders such as Hewlett Packard, Rothschild, and Florida State University. Headquartered in McLean, Virginia, Parature can be found on the Web at

About ATI Technologies Inc.

ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processing unit (GPU) provider and is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of approximately US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

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About ANGEL Learning

ANGEL Learning, Inc. develops and markets enterprise e-learning software. The company's flagship products are the ANGEL Learning Management Suite and the ANGEL ePortfolio system. Honed by use, ANGEL Learning products serve millions of students and instructors from K to corporate. The company enjoys a reputation for creating products with exceptional ease of use and excellent vision into learner progress. ANGEL emerged from academia, and the company's core values reflect those of its customers well. ANGEL world headquarters is in Indianapolis, Indiana. To learn more about the ANGEL difference, visit

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