SOURCE: Pardot


August 11, 2011 03:01 ET

Pardot Announces Platinum Sponsorship of Dreamforce 2011

Pardot Will Showcase Strong Integration and Present Educational Sessions on the Benefits of Cloud Marketing Automation; The Cloud Computing Event of the Year Will Showcase How Businesses Can Tap Into the Power of Social, Mobile and Open Technologies to Become Social Enterprises

ATLANTA, GA--(Marketwire - Aug 11, 2011) - Pardot, a leading provider of marketing automation solutions for small and midsize businesses, will be a platinum sponsor of's Dreamforce 2011 conference, the world's largest cloud computing event. Pardot will have a strong presence at the event, and can be found at Booth 711 in the Expo Hall where attendees can see personalized demonstrations of Pardot's marketing automation platform.

"A social revolution is under way, creating a massive shift in how businesses collaborate, communicate and share information," said Kraig Swensrud, chief marketing officer, "Those who attend Dreamforce will be able to see firsthand how partners like Pardot can help them become more collaborative and more responsive to their customers, the hallmarks of a social enterprise."

Pardot is delivering two educational sessions at Dreamforce, where attendees can learn tips on using marketing automation. Adam Blitzer, COO and co-founder of Pardot, will present with Derek Grant, vice president of sales for Pardot, in "How a Marketing Automation Company Uses Marketing Automation." This session will illustrate Pardot's own best practices for using marketing automaton. In the session "Why Integrated Marketing Automation with Salesforce is a Must," Pardot client Jesse Kliza of Apprenda will show the benefits of adding marketing automation to Salesforce products.

Pardot, available on's AppExchange marketplace, gives users tools to build lead nurturing campaigns, detail website visitor activity and integrate data from all online marketing campaigns to determine true ROI. The user-friendly interface includes wizards and drag-and-drop builders for landing pages, forms and email templates, making deploying new campaigns a breeze.

"More than half of our 700 clients leverage Pardot and for a more complete look at the sales and marketing funnel," said Adam Blitzer, COO and co-founder of Pardot. "We are constantly adding new features to provide the best possible value and user experience for small and medium-size businesses looking to enhance their Salesforce deployment with marketing automation."

Through a seamless integration with Salesforce CRM, users are able to access valuable prospect information from Pardot directly in the CRM interface. Pardot data -- including prospect activities, social profile data, list subscriptions and campaign of origin -- is displayed within the lead or contact record in Salesforce so that sales representatives have easy access to the data they need when making sales calls.

Dreamforce 2011

Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.

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About Pardot
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market, and plans do not require contracts.

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