SOURCE: Pardot


April 23, 2012 03:01 ET

Pardot Named No. 1 Small Business to Work for in Atlanta

Leading Marketing Automation Software Provider Pardot Takes First in Atlanta Journal-Constitution's List of Top 100 Workplaces of 2012

ATLANTA, GA--(Marketwire - Apr 23, 2012) - Pardot is proud to announce its selection as the best small business to work for in Atlanta, according to the Atlanta Journal-Constitution's Top 100 Workplaces of 2012. In addition to being named the best small business workplace, Pardot received an award for having the best work/life flexibility across all companies. The annual competition recognizes companies with outstanding employee satisfaction, based on anonymous employee feedback. This year's list was published in the Sunday edition of the Atlanta Journal-Constitution, with leading SMB marketing automation vendor Pardot taking top honors in the small business category. More than 1100 organizations applied to be a top workplace. This was Pardot's first year entering the competition.

"We built Pardot around the conviction that employees do their best work when they enjoy their work environment and feel that they are a part of a valuable team," said Adam Blitzer, co-founder and COO at Pardot. "Pardot takes a lot of pride in our company culture, and it's very exciting to have one of our strongest attributes acknowledged publicly. I'm more proud of this award than any other we've been given. We think employee-centric environments like ours are the way of the future."

Any Atlanta company with more than 50 employees is eligible to be nominated for the Top 100 Workplaces list. For each company that chooses to participate, employees are asked to fill out a 24-question survey assessing their workplace on six characteristics: direction, execution, career, conditions, managers, and pay/benefits. Survey participants are also afforded the opportunity to comment on their company's values, work environment, leadership and strategy.

Being named to the list of Top 100 Workplaces not only signifies the approval and appreciation of a company's employees, it also positions the company as an attractive candidate for leading talents in the industry.

Pardot has taken an innovative approach to growth, focusing on building a team that meets its core company values: positive, self-starting, and supportive. The rigorous hiring process includes multiple interviews, written assessment, and a "culture check" to ensure that only the best and the brightest are brought in. Those that do make the cut are rewarded with unique perks including free daily breakfast, free lunch Fridays, endless snacks, a casual dress code, unlimited vacation days, and an in-office ping-pong table.

"We are hiring rapidly these days! As Pardot continues to expand our business and grow our staff, it's important to us that we continue to focus on creating an enjoyable work atmosphere for our employees," said Blitzer. "Life is short. You spend most of it working. Make sure you love what you do. We believe that the respect and appreciation felt by our team at Pardot translates into better service for our clients, and directly contributes to the overall success of our business."

Pardot is continuing to expand, hiring in almost every department. The technology company, which currently has a staff of almost 80, plans to reach at least 100 employees by the close of 2012.

About Pardot
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.

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