March 05, 2008 15:10 ET

Parents to Save ££s on Hundreds of Baby & Toddler Items Thanks to a Little Help From Tesco

LONDON--(Marketwire - March 5, 2008) - Sparked by research suggesting parents-to-be spend, on average, over £1,500 on baby items(1), Tesco has launched a massive Baby Fair extravaganza in 83 of its stores nationwide(2). From 4th to 17th March, parents-to-be and parents will be offered huge savings on over 380 of its baby and toddler products -- providing a helping hand just at the time they need it the most.

Parents will be pushing themselves to get hold of this Caddy buggy, available in both pink and blue, at a fantastic price of £14. Plus, amazing half price deals are being offered on selected items, such as: Britax Highliner Car Seat (was £59.99 now £29.99,) Maxi Cosi Rodi Car Seats (was £99.99 now £49.99), and Tommee Tippee Electric Steam Steriliser (was £39.99 now £19.99), to name but a few.

The Tesco Baby Fair has more to offer value-hungry parents than just great deals on those essential baby & toddler items; it will also give parents the opportunity to learn about baby healthcare, safety, bathing techniques and fun bed time routines. Plus, if you're feeling lucky why not enter one of the many in-store or online competitions. Prizes include £500 worth of vouchers and a year's supply of nappies. Entry for all the competitions is free so there's nothing to lose!

Jenna Copeland, Tesco Baby & Toddler Club Manager, comments: "With over 400,000 Club members we know only too well that starting a family can be an expensive time for parents. Our stores play a key role in the community, which is why we are committed to supporting our mums-to-be and parenting customers with a little help when, and where, it matters."

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Notes to Editors

Tesco Baby & Toddler Club is the longest running retailer Club for pregnant women and parents of children under the age of three. Over 400,000 members are proof of its popularity - and this number is increasing daily as more expectant mums and new parents join Baby & Toddler Club. Parents can join by logging onto going into a local Tesco store to pick up an application form or phoning 0800 59 16 88.

(1) Statistic taken from research conducted by SMA Nutrition in 2006. The research found that on average parents spend a total of £1,060 on essentials for their unborn baby, such as prams, baby monitors and clothes, as well as £500 on various items and services preparing the new mother for maternity, such as magazines and health treatments.

(2) For more information on participating stores go to

Contact Information

  • For further information please contact:
    Joanna Robinson/Helen Beavis
    BMA Communications
    Tel: +44 (0) 20 8682 2482
    email: Email Contact