SOURCE: Velti

February 18, 2011 05:34 ET

Paris Hilton Gives Fans All-New Access Into Her Life With Updated Interactive Website and Unique iPhone App

Hilton Launches New Website With Cutting-Edge Technology to Provide Exclusive Features and Closer Interaction With Fans

LOS ANGELES, CA--(Marketwire - February 18, 2011) - International entrepreneur and media icon, Paris Hilton, launches her own mobile application, which is currently available for the iPhone and iTouch, giving fans an inside look into her jet-setting life. In addition, Hilton has also done a complete revamp of her website to give her fans the only go-to destination for all things Paris and get a sneak peek into her everyday life.

The app, exclusively built for Hilton, is named "Paris Hilton" and was developed by mobile solutions company, Velti (NASDAQ: VELT) in conjunction with Reach Messaging It is currently available at the iTunes App Store for $2.99 (http://itunes.apple.com/us/app/paris-hilton-app/id411152048?mt=8#) or by texting the keyword "APP" to 72747 (PARIS). The Android and iPad versions of the app will be available in the coming weeks.

"Paris Hilton's new app gives users a behind-the-scenes glimpse into her glamorous and trendsetting lifestyle," said Grant Cohen, director of Mobile Solutions at Velti. "Velti's comprehensive mobile marketing platform, paired with Reach Messaging's unique app development solutions, provides a new channel for Paris and other A-list celebrities to directly engage with fans, while building brand loyalty and increasing their digital audience."

The following features are offered through the app:

  • BFF: Fans can easily insert Paris into any of their photos, which can be saved, e-mailed and shared with friends on Twitter and Facebook.
  • Paris Playlist: Paris will frequently share her favorite songs, TV shows and movies and link users to iTunes to instantly download.
  • Paris' Personal Photo Gallery: Exclusive access to Paris' personal photos, giving fans an exclusive look into her life.
  • Quizzes: Fans have the opportunity to put their Paris knowledge to the test and see how they rank against other users.

"I am so excited to launch my mobile App and new website today, we've worked really hard to create something that is truly unique and unlike anything else that's already available," said Paris Hilton. "The online and mobile world is such an important part of our lives today and is a way that I regularly communicate with my fans. The new site and my new App are a lot of fun and very entertaining, there are a ton of unique features and content, I think people will really like it."

The refreshed website (www.parishilton.com) will be the hub for all Paris Hilton brands with the new online store where global distributions allows anyone in the world to purchase Hilton's products. In addition, the new website will feature a mobile portal where site visitors can easily download personalized ringtones and wall paper as well as sign up to receive beauty tips from Paris on their cell phones. The website now uses a cutting-edge technology that enables a 3-D photo gallery and a livestreaming video of Paris in real time. In addition to the new app and website, fans can get real-time beauty tips straight from Paris by texting the keyword "Beauty" to 72747 (PARIS). 

About Paris Hilton Entertainment:
Based in Beverly Hills, California, Paris Hilton Entertainment was established in 2006 to leverage the appeal and talents of Paris Hilton, designer, recording artist, actress, model author and entrepreneur. The company manages all brand licensing, entertainment, and endorsement businesses for Paris Hilton. Specifically, Paris Hilton Entertainment focuses on the development of Paris Hilton-branded fashion, beauty, and lifestyle products, as well as her ventures in film, television and music. As the face of the company, Paris Hilton takes an active role by overseeing product development, design, marketing, and promotions for Paris Hilton Entertainment.

About Velti:
Velti is a provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement campaigns by communicating with and engaging consumers via their mobile devices. Velti is a publicly-held corporation based in Jersey and trades on the NASDAQ Global Select Market under the symbol VELT and the London Stock Exchange's AIM under the symbol VEL.

About Reach Messaging, Inc.:
Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

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