SOURCE: Parks Associates

Parks Associates

April 13, 2016 09:00 ET

Parks Associates: 20% of U.S. Broadband Households Plan to Acquire a Networked Security Camera in the Next 12 Months

CONNECTIONS™ Session Sponsored by Icontrol Networks Features Executives From Cox, Honeywell Connected Home, Time Warner Cable, and WeatherBug Home

DALLAS, TX--(Marketwired - Apr 13, 2016) - Parks Associates today announced new smart home research showing nearly 20% of U.S. broadband households plan to acquire a networked security camera in the next 12 months and a similar number plan to buy a smart door lock. 360 View: Residential Security and Smart Home notes smart home devices with security/safety benefits have high rates of purchase intentions among U.S. consumers. The research firm will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference May 24-26 in San Francisco, where analysts and executives will examine new consumer channel strategies for smart home solutions.

Among U.S. broadband households with a home security system, the ability to protect one's home while traveling is the top driver for their security purchases, but remote access capability is also very influential in motivating their security purchase. Nearly 40% of home security households claim this ability as a key driver for their security ownership.

"Consumer interest in smart home safety and security connected products is expanding into the wider mass market," said Stuart Sikes, President, Parks Associates. "As new channels expand, the competition for customers will intensify, with retailers, service providers, and manufacturers all in the mix. At CONNECTIONS™, we will examine consumer motivations, the convergence and conflicts between the service and device ecosystems, and how they can integrate with the connected home and consumer-based IoT."

Sikes will discuss this smart home research at the CONNECTIONS™ session "Service Providers and Device Makers: Smart Home Friends or Foes?", sponsored by Icontrol Networks. He will moderate a panel of industry experts in a discussion on consumer engagement and expectations in the smart home and business models that extend the roles of manufacturers and service providers. Panelists include:

  • Amena Ali, SVP and General Manager, WeatherBug Home
  • Kristine Faulkner, Vice President / General Manager, Home Security & Smart Home, Cox
  • Scott Harkins, Vice President IoT Partner Programs, Honeywell Connected Home
  • Letha McLaren, CMO, Icontrol Networks
  • Adam Mayer, VP, Strategy and New Business Development, Time Warner Cable

"Consumers expect smart home technology to make their lives easier, not complicate them," said Letha McLaren, CMO, Icontrol Networks. "This is an industry issue that should stay behind the scenes. Every player in the industry -- from manufacturers to service providers -- needs to work together to make adoption simpler for consumers."

CONNECTIONS™ will feature keynotes from Amazon, Comcast, and Vivint Smart Home. For more information on CONNECTIONS™, visit Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS16, and on the CONNECTIONS™ Industry Insights Blog.

The CONNECTIONS™ sponsorship area will feature software, hardware, middleware, services, and corollary products and solutions in digital entertainment, home networking, home systems, broadband access, residential gateways, energy management, and mobile entertainment.

Event sponsors include Reception Sponsors CEL and Zonoff; Session Sponsor Icontrol Networks; Lunch Sponsor NXP; Silver Sponsors, Assurant, Asurion, Centercode, ROC-Connect,, ULE Alliance, WiZR, ZigBee Alliance; Bronze Sponsors Ayla Networks, EVRYTHNG, Flextronics, HP, People Power, WeatherBug Home, and Z-Wave; Program Guide Sponsor Vivint; Breakfast Sponsors Greenwave Systems and leakSMART; and Break Sponsors Home8, Nortek Security & Control, and Tyco.

To schedule an interview with an analyst or request specific research, contact Holly Sprague at, 720.987.6614.

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 24-26 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on business strategies to fully engage consumers in the connected home experience.

The event provides networking opportunities and insights from industry players in entertainment, mobile, and smart home market segments. Parks Associates' analyst team highlights consumer and industry research throughout the event, including technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, visit

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