Parks Associates: 45% of Western European Broadband Homes Have a Smart TV

Industry Leaders Examine OTT Video Service Strategies at 10th-Annual CONNECTIONS(TM) Europe in Amsterdam


DALLAS, TX--(Marketwired - Oct 20, 2015) - Parks Associates research finds 45% of Western European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this Internet-connected CE device. The research firm will address the changing CE business models and opportunities for OTT video services in the EU connected home at the tenth-annual CONNECTIONS™ Europe - IoT: Connected Entertainment and the Smart Home, 10-11 November, at the NH Grand Hotel Krasnapolsky in Amsterdam.

"Europe has served as an early market for new online video services," said Brett Sappington, Director, Research, Parks Associates. "As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers. At CONNECTIONS™ Europe, we will explore the unique value of the user interface, the role of devices such as smart TVs and streaming media devices, and future opportunities that will shape the progression of OTT video services."

Sappington will discuss the connected entertainment research from Parks Associates' Connected Consumer in Europe during two sessions at CONNECTIONS™ Europe. "Integrating OTT Content with Pay-TV Services," 8:45, features the following speakers:

  • Thomas Guss, Head of Business Development, Watson Nordic
  • Adam Nightingale, VP Sales EMEA, Accedo
  • Alain Nochimowski, EVP Innovation, Viaccess-Orca

"OTT & Pay-TV Integration: Cloud-based CE & Hybrid Devices," 13:15, features the following speakers:

  • Ken Morse, CTO, Video Software and Solutions, Cisco Systems
  • Itai Tomer, Head of Cloud DVR, Ericsson
  • Simon Trudelle, Senior Product Marketing Director, NAGRA

CONNECTIONS™ Europe will feature keynotes from Icontrol Networks, Nest Labs, and Viacom International Media Networks. Event sponsors include Icontrol Networks, AirTies, Alcatel-Lucent, Essence, Prodea, ROC-Connect, Tyco, ULE Alliance, UXP Systems, Z-Wave, ZigBee Alliance, Ayla Networks, MivaTek, and Zipato.

Registration for CONNECTIONS™ Europe is open; visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113. To schedule a meeting with an analyst, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™ Europe
CONNECTIONS™ Europe is the leading annual executive conference on the connected home and IoT ecosystems. The two-day event features consumer research and high-level analysis on connected devices and services, new and innovative business strategies and partnerships, and critical challenges in driving consumer adoption of entertainment, smart home, and IoT solutions.

Contact Information:

Holly Sprague
Parks Associates
720.987.6614
hsprague@gmail.com

PARKS ASSOCIATES: Smart TV Ownership