Parks Associates: 52% of Future Smart Watch Buyers Will Use This Wearable to Track Fitness Activities

DALLAS, TX--(Marketwired - Apr 29, 2015) - Parks Associates wearables research shows that 52% of the approximately 8.5 million U.S. broadband households planning to purchase a smart watch will use it to track their fitness activities. Parks Associates will discuss connected health and wearables research at its second-annual Connected Health Summit: Engaging Consumers, September 9-10 in San Diego, CA.

"Approximately 9% of U.S. broadband households plan to buy a smart watch in the next 12 months, and Apple's entry has added some urgency for traditional and luxury watch manufacturers to enter this market," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "The smart watch and wearables in general are creating new avenues for connected health solutions to engage consumers. Early design and partnership decisions will have a significant impact on the success of these offerings. Our focus on the consumer at Connected Health Summit identifies the best strategies to ensure long-term success in the connected health markets."

The Connected Health Summit agenda, shaped by the advisory board, will cover technology strategies, consumer engagement, business strategies and partnerships, and disruptive business models within the connected health industry. Keynote speakers include:

• John Mattison, MD, Chief Medical Information Officer & Assistant Medical Director, Kaiser Permanente
• Kristine Mullen, Vice President, Wellness Strategies & Solutions, Humana

Early Sponsors are Alarm.com, Lowe's, MDLIVE, and Z-Wave. Members of the 2015 Connected Health Summit Advisory Board include:

• AARP - Keith Epstein, Senior Strategic Advisor
• ADT - Don Boerema, Chief Corporate Development Officer
• Care Innovations - Karissa Price, Chief Marketing Officer
• Humana - Kristine Mullen, Vice President, Wellness Strategies & Solutions
• Johnson & Johnson Health and Wellness Solutions - John Vander Meulen, General Manager
• MDLIVE, Inc. - Sheila McCormick, Chief Marketing Officer
• Mpulse Mobile - Chris Nicholson, CEO
• Omron Healthcare, Inc. - Ranndy Kellogg, Chief Operating Officer
• Orange Healthcare - Benjamin Sarda, Head of Marketing
• Qualcomm Life - James R. Mault, M.D., F.A.C.S., VP and Chief Medical Officer
• UnitedHealth Group - Ron Ozminkowski, Chief Scientific Officer, Optum Consumer Solutions Group
• Verizon - Nancy Green, Global Lead - Healthcare Vertical
• Walgreens - Adam Pellegrini, Vice President, Digital Health

Parks Associates is accepting speaking submissions for this event at http://www.parksassociates.com/chs-agenda. For information on participating, visit http://www.connectedhealthsummit.com or contact sales@parksassociates.com, 972-490-1113.

About Connected Health Summit
Connected Health Summit: Engaging Consumers analyzes the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models. The event focuses on four areas of consumer health technologies in particular, which all require active consumer participation to be successful: remote health monitoring for accountable care, consumer-centric wellness and fitness solutions, independent living technologies and services, and innovative convenience care models.

The Connected Health Summit: Engaging Consumers will take place September 9-10 at the Omni Hotel in San Diego, CA. www.connectedhealthsummit.com. Follow the event on Twitter at @CONN_Health_Smt. Subscribe to Parks Associates' digital health newsletter at http://www.parksassociates.com/newsletters_subscribe.