SOURCE: Parks Associates

Parks Associates

March 10, 2015 09:00 ET

Parks Associates: Approximately 15-20 Million Apple Watches Will Sell in 2015

Leading Mobile Health Analyst Speaking at Wearable Technology Show

DALLAS, TX--(Marketwired - Mar 10, 2015) -  Consumers worldwide will buy approximately 15-20 million Apple Watches in 2015, a figure that represents less than 10% of Apple iPhone's user base, according to Harry Wang, Director, Health & Mobile Product Research at Parks Associates. Wang will participate in two sessions at the Wearable Technology Show 2015, March 10-11 in London.

In a post on Parks Associates' Parks Perspectives blog, Wang said the firm's sales estimate for the Apple Watch is similar to sales for the iPad during its launch year, but a key variable is demand for the Apple Watch in Asia. Apple products have become much more popular in this region, particularly in China, compared to five years ago, when the iPad was first released.

"Two topics key to the growth of the wearable industry in 2015 are the value of wearables usage data and the future of smart watch, especially with the introduction of the Apple Watch," Wang said. "Since the Wearable Tech Show takes place right after Apple's 'spring forward' media event, executives at the show will be able to discuss the implications of the company's announcements and analyze the future of the wearable industry, especially in the context of the fast-growing population of middle-class smartphone users in worldwide markets."

What: Harry Wang, Director of Health and Mobile Product Research, Parks Associates, is speaking at Wearable Technology Show 2015.

Date: Wednesday, March 11, 2015

Time: 2:30-3:00 P.M. "The Smartwatch Revolution" session

Speakers: Nick Warnock, President, Wellograph; Gaby Treiband, VP - Corporate Marketing, MediaTek; Benedict von Merey, Marketing Director, Omate; Hermen Van Den Burg, Founder, Burg

3:00-3:30 P.M. "The Quantified Self" session

Speakers: Antti Ylimutka, Marketing Lead, Beddit; Gawain Morrison, CEO and Co-Founder, Sensum; David Cloud, CEO, National Sleep Foundation

Where: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

Twitter: @ParksAssociates, @HarryatParks

Recently released wearables and digital health data from Parks Associates shows:

  • 5% of U.S. broadband households use a smart watch with health and fitness tracking functions.
  • 8% of U.S. broadband households use a digital pedometer or fitness/activity tracker.
  • 5% of U.S. broadband households use a sports watch with a built-in heart-rate monitor.
  • 60 million U.S. households will own at least one connected fitness tracker by end of 2019.

Wang will also moderate the session "Wearables and Connected Health Opportunities in the Home" at CONNECTIONS™: The Premier Connected Home Conference, hosted by Parks Associates on May 19-21 in San Francisco. He is the lead analyst for Parks Associates' digital health research program and directs the Connected Health Summit: Engaging Consumers, the firm's annual conference in San Diego. The 2015 event will take place September 9-10, 2015, and can be followed via Twitter at @CONN_Health_Smt and #ConnectedHealth15.

To request an analyst meeting or specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.

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