SOURCE: Parks Associates

Parks Associates, international market research and consulting firm | www.ParksAssociates.com

November 30, 2010 11:02 ET

Parks Associates Finds Three Million U.S. Households Ready to Buy Internet-Connected TV During 2010 Holiday Shopping Season

Millions of U.S. Households Already Using Internet-Connected CE to Watch Video-On-Demand

DALLAS, TX--(Marketwire - November 30, 2010) - International market research firm Parks Associates reports three million U.S. broadband households plan to purchase an Internet-connected TV during the 2010 holiday shopping season, further eroding consumer need for brick-and-mortar video sources.

Nearly 25% of U.S. broadband households already own at least one connected TV device, and one-fourth of these households have watched a paid movie-on-demand at least once in the past month, according to Parks Associates' Connected CE Tracker, part of the firm's landmark Consumer Decision Process Service. Parks Associates' analysts predict connected CE devices will be top sellers in this year's holiday shopping season.

"Only 38% of U.S. broadband households plan to purchase a CE device this year, but it's the connected CE and smartphones that will be the most popular items," said Kurt Scherf, VP, principal analyst, Parks Associates. "Connected devices are the future of content consumption and entertainment in the living room as they capture the broader trends of integration among different silos in consumers' lives."

The significant enthusiasm for these devices does not offset the drop in CE buying intentions reported for this holiday shopping season. In 2009, almost 50% of U.S. broadband households planned a CE purchase.

"Manufacturers, retailers, and technology providers are noting the tight consumer purse strings," said Tricia Parks, CEO, Parks Associates. "Consumers want deals; that is their trigger as economic conditions have made them more cautious buyers. Market players must stress the value and convenience of Internet-connected devices. It helps that consumers may choose to save the cost of a video membership and eliminate a trip to the store or kiosk."

For more information about Connected CE Tracker or Consumer Decision Process Service, visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®, and CONNECTIONS™ Europe.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

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