SOURCE: Parks Associates

September 08, 2005 13:08 ET

Parks Associates, Leading Market Research Firm, Releases Alert: Avoid Unnecessary Spending

DALLAS, TX -- (MARKET WIRE) -- September 8, 2005 -- Parks Associates released a warning today to digital home product and services' industry executives and managers that some firms which aggregate data may be reselling data from Parks Associates that is already freely available through its Web site (http://www.parksassociates.com/press/free_data.htm). Parks Associates' President Tricia Parks invited all interested parties to visit its Web site to avoid spending research dollars unnecessarily.

In particular, eMarketer, the content aggregator, is selling data that is already provided free through Parks Associates in the form of white papers, press releases, and industry presentations. Recent white papers available through Parks Associates' Web site include: "Internet Protocol Television (IPTV): A Survival Strategy or Revenue Generator for Telcos?," "Putting the Home Network to Work," and "P2P Makeover: Showtime for DRM?"

"eMarketer's practice of aggregating and reselling data that we have released for distribution at no fee through our website has come to our attention and appears to be increasing in frequency and volume," said Tricia Parks, President of Parks Associates. "We want to alert any buyers of this and encourage them to visit our Web site to download these freely available resources."

For 19 years, Parks Associates has provided industry and consumer research that helps companies better understand the consumer technology markets and make well-informed strategic decisions. The firm is exclusively focused on all product and service segments that are "digital" or provide connectivity within the home, including entertainment, home networking, home controls, wireless networking, broadband, and on-demand services.

For more information on available resources, please visit http://www.parksassociates.com or e-mail sales@parksassociates.com for more information. Each Parks Associates' white paper features top-line analysis of a specific market such as short-range wireless or the mobile phone industry and also includes related consumer research findings and market trends.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com

Contact Information

  • Contact:
    Elizabeth Parks
    Parks Associates
    972-490-1113
    Email: Email Contact