Parks Associates: Less Than 10% of Western European Broadband Households Familiar With Smart Products

CONNECTIONS(TM) Europe to Highlight Smart Home Products and Connected Entertainment Research, 10-11 November, in Amsterdam


DALLAS, TX--(Marketwired - Nov 3, 2015) - New Parks Associates research shows low consumer familiarity with smart home technologies in key European markets, while one-third of broadband households have strong concerns about the security of smart home products. The firm reports familiarity highest in France, where 12% of broadband households are very familiar with smart home products and services, compared to less than 10% in the U.K., Spain, and Germany. Between one-fourth and one-third of broadband households in these European markets have security concerns about smart home products. 

Parks Associates will address strategies to increase familiarity and allay security concerns with IoT and smart home technologies at the tenth-annual CONNECTIONS™ Europe - IoT: Connected Entertainment and the Smart Home, 10-11 November, NH Grand Hotel Krasnapolsky, Amsterdam.

"Like the U.S., the European connected home market is on its way to steady growth," said Stuart Sikes, President, Parks Associates. "However, while the U.S. has an established foundation of security service to build on, energy providers, insurance companies, telcos, and retailers throughout Europe will have to share the load of driving consumer interest and creating new business models that lower barriers to adoption of new products and services."

Event Speakers:

KEYNOTES
François Girodolle, Head, Product Partnerships, Nest Europe, Nest Labs
Christian Kurz, SVP Research, Insights and Reporting, Viacom International Media Networks
Greg Roberts, VP, Marketing, Icontrol Networks

FIRESIDE CHAT
Holger Knoepke, VP Connected Home, Deutsche Telekom AG
Mario Moura, GM Home Comfort & Energy Systems EMEA, Honeywell

SPEAKERS
Johan Ambuhm, VP Business Development & Digital Solutions, Inwido AB
Michel Arrede, Head, Marketing, Connected Home, Amdocs
Avi Barel, Director Business Development, ULE Alliance
Jonathan Beavon, Director Strategy, Video Software & Solutions, Cisco Systems
João Bocas, Chief Wellness Officer, The SelfCare People
Kevin Bouwmeester, Technology Lead, Apigee
Olivier Carmona, Board of Directors Member, DLNA; Director of Business Development, AwoX
Jon Carter, UK Head, Business Development - Connected Home, Deutsche Telekom AG
Bulent Celebi, Co-Founder and Chairman, AirTies Wireless Networks
Seb Chakraborty, CTO, British Gas Connected Homes
Cornel Ciocirlan, CTO EMEA, ARRIS
Richard Collins, Smart Home Expert, Neotion
Eamon Conway, Managing Director, climote
Charles Dawes, Senior Director, International Marketing, Rovi
Shane Dyer, Founder, Arrayent
Andrew Ferrone, VP, Pay TV, Roku
Carl Furgusson, Head, Strategy, Compression Business, Ericsson
Kevin Garton, CMO, Zonoff
Andrew Grant, Head, OTT and Digital Home, Dolby Laboratories
Raghav Gupta, GM, EMEA, Ooyala
Thomas Guss, Head, Business Development at Watson Nordic, Watson Nordic
Simon Harrison, Head, Technology, UK Innovation, RWE
Frank den Hartog, Senior Innovator, TNO; TWG Chairman, HGI, HGI/TNO
Kurt Hoppe, VP, Applications & Services, Prodea
Scott Hublou, VP, Global Connected Solutions, Salus
Anna Jones, Strategic Relationship & Advocacy Manager, Royal National Institute of Blind People
Farah Khan, Director - Business Development, CSS Corp
Mitch Klein, Executive Director, Z-Wave Alliance
Oliver Lewis, SVP Sky Integration, Sky Deutschland
Joe Liu, CEO, MivaTek
Klaus Milczewsky, Senior Manager, Deutsche Telekom AG
Adam Nightingale, VP EMEA, Accedo
Alain Nochimowski, EVP Innovation, Viaccess-Orca
Sumit Parab, Director, Product Management, UXP Systems
Sebastian Popovic, CEO, Zipato
Olivier Ribet, VP, High-Tech Industry, Dassault Systèmes
Marcus Scheiber, CEO, ROC-Connect
Patrice Slupowski, VP, Digital Innovation, Orange
Philip Steele, Founder & CEO, nCube Home
Werner Styrdom, VP, Technology, Irdeto
Emre Tavsancil, Head, Mobile Health Department, Turkcell
Peter Taylor, VP Affiliate and Digital Distribution, Fox International Channels
Itai Tomer, Head, Cloud DVR, Ericsson
Wendy Toth, VP, Marketing, Ayla Networks
Simon Trudelle, Senior Product Marketing Director, NAGRA
Wouter van der Beek, VP, UPnP Forum
Tom Van Leeuwen, Product Line Manager, Alcatel-Lucent
Martijn Vastenburg, Founder & Managing Director, ConnectedCare
Antti Vihavainen, Partner, Business Development, Cozify
Mark Walters, VP, Strategic Development, ZigBee Alliance
Marc Wullings, Head, Commercial Operations, Wellmo
Rafi Zauer, Head, Marketing, Essence

Sponsors include Icontrol Networks, AirTies, Alcatel-Lucent, Essence, Prodea, ROC-Connect, Tyco, ULE Alliance, UXP Systems, Z-Wave, ZigBee Alliance, Ayla Networks, MivaTek, and Zipato.

To schedule a meeting with an analyst, contact Holly Sprague: hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™ Europe

CONNECTIONS™ Europe is the leading annual executive conference on the connected home and IoT ecosystems. Visit http://www.connectionseurope.com. Contact sales@parksassociates.com, 972-490-1113.

Contact Information:

Holly Sprague
Parks Associates
720.987.6614
hsprague@gmail.com

PARKS ASSOCIATES: Security Concerns about Smart Products