SOURCE: Parks Associates

Parks Associates

June 18, 2015 09:30 ET

Parks Associates: Nearly 30% of U.S. Broadband Households Own a Connected Health Device

AT&T Keynotes 2015 Connected Health Summit: Engaging Consumers

DALLAS, TX--(Marketwired - Jun 18, 2015) -  Parks Associates today announced digital health research showing 29% of U.S. broadband households own a connected health device and 12% of U.S. broadband households own multiple connected health devices. The research firm will address new partnerships between device manufacturers and health insurance providers, as well as other key issues in the growing connected health market, at the second-annual Connected Health Summit: Engaging Consumers, September 9-10, at the Omni San Diego Hotel.

"The adoption rate for fitness trackers and GPS watches has increased, while the adoption rate for other connected health devices has been more stable," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Fitness trackers stand out as one of the more successful product categories thanks to the release of better products and major marketing campaigns."

Throughout the conference, Parks Associates will present its industry and consumer research, including Digitally Fit: Products and Services for Connected Consumers, which reports over 50% of U.S. broadband households use an online health tool to communicate with their doctor, access personal health data, or fill prescriptions. Steve Burger, Area VP of Business Development, IoT Organization, AT&T, will join executives from Kaiser Permanente and Humana to present keynotes at the event.

"AT&T is a key player driving the market's shift to a consumer-driven care model," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "At this year's Connected Health Summit, we will hear from the best in the industry about technology developments that are addressing consumer healthcare needs."

This unique executive conference focuses on the role of connected health technologies and innovations in driving changes in consumer behaviors and business models. Parks Associates has studied the Digital Health Sector since 2006, analyzing the development of this market and the implications for multiple connected home industries. The event agenda reflects this long-term expertise, covering all aspects of consumer engagement strategies including insights into back-end technology solutions, regulations, and consumer-facing health devices and apps.

Early sponsors for Connected Health Summit include Care Innovations, Higi, MDLIVE, Alarm.com, Lowe's, Z-Wave, and National Sleep Foundation.

Registration is open, and media are invited to secure press passes. For more information visit, www.connectedhealthsummit.com. Follow the conference on Twitter at @CONN_Health_Smt and #ConnectedHealth15. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Connected Health Summit

Connected Health Summit: Engaging Consumers analyzes the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models. The event focuses on four areas of consumer health technologies in particular, which all require active consumer participation to be successful: remote health monitoring for accountable care, consumer-centric wellness and fitness solutions, independent living technologies and services, and innovative convenience care models.

The Connected Health Summit: Engaging Consumers will take place September 9-10 at the Omni Hotel in San Diego, CA. Follow the event on Twitter at @CONN_Health_Smt. Subscribe to Parks Associates' digital health newsletter at http://www.parksassociates.com/newsletters_subscribe.

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