SOURCE: Parks Associates

Parks Associates

September 23, 2013 10:30 ET

Parks Associates: Nearly 70 Million U.S. Households Will Have Smart TVs by 2017

Parks Associates Senior Analyst Moderating Panel at Advertising Week

DALLAS, TX--(Marketwired - Sep 23, 2013) - Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M. in NY Times Center Hall.

According to Parks Associates research, there will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates advertising research finds 25% of smart-TV app users recall seeing an in-app ad and 84% responded to that ad, the highest response rates to app advertising among current connected CE platforms.

"The TV is still the most-popular and most-used platform for video viewing -- over 40% of TV owners watch more than 10 hours of video per week on the device," Way said. "The rise of OTT video viewing on smart TVs presents a new channel for content owners to sustain and grow their viewing audience, particularly in a marketplace that continually propagates fragmentation. The ability to leverage the mass reach of the first screen and its interactive components drives the scale and performance of a video asset."

Advertising Week is the world's premier annual gathering of marketing and communications leaders each year in New York City.

What: "Smart TV Rising"
Newly enabled by automatic content recognition ("ACR") technology, Smart TVs can enable networks and advertisers to deliver synchronized, interactive content and advertising on the TV.

MODERATOR: Heather Way, Senior Analyst, Parks Associates

PRESENTERS:
Michael Collette, CEO, Cognitive Networks
Jeff Minsky, Director, OMD Ignition
David Preisman, VP Interactive TV, Showtime Networks
Michael Strober, SVP Ad Sales, Turner Broadcasting
Ashley Swartz, CEO & Founder, Furious Minds
Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG Electronics

When: September 25, 2:30-3:15 P.M.

Where: Advertising Week
131 W. 33rd Street, Suite 800
New York, NY 10001

Press Registration/Information: Contact Doug Zanger or register.

Interview: To request an interview, contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Parks Associates creates research capital through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. www.parksassociates.com

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