DALLAS, TX--(Marketwired - Sep 18, 2013) - Stuart Sikes, President, Parks Associates, is moderating the session, "TV Everywhere Update: What's Trending in Europe" on September 20, 10:30-11:30, at CTAM EuroSummit '13 in Barcelona.
According to Parks Associates research, over 70% of pay-TV subscribers in Western Europe are able to receive a TV Everywhere service from their current pay-TV provider. The firm estimates that by 2017, over 55% of broadband households in Western Europe will have a smart TV, creating even greater demand for online video services.
EuroSummit '13 is a unique gathering that includes keynotes, panels, engaging sessions, networking events, and creative awards. The conference focuses on Social TV, the Connected TV, competitive branding and customer care strategies, On Demand advertising, and a host of other key topics, technologies, product trends, and best practices in cable marketing.
What:
"TV Everywhere Update: What's Trending in Europe"
After offering TV Everywhere for close to a year or more, what has been the impact on cord cutting, cord shaving, a-la-carte premium services, subscription rates, and customer satisfaction?
MODERATOR: Stuart Sikes, President, Parks Associates
PRESENTERS:
Cornel Ciocirlan - CTO EMEA, Arris
Jon Sichel - MD UK & EMEA, Scripps Networks
Kiaran Saunders - VP Commercial Director, Nickelodeon UK Ltd.
Nick Thexton - VP and CTO, Service Provider Video Technology Group, Cisco
Simon McGrath - General Manager, Europe, thePlatform
When:
September 20, 2013
10:30-11:30 A.M.
Where:
Hotel Rey Juan Carlos I
Av. Diagonal 661 - 671
08028 - Barcelona, Spain
Press Registration/Information: Please contact Krisztina Homolay to request a press pass for this event or register here.
Interview: To request an interview with Parks Associates or additional information, contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.
Parks Associates will host CONNECTIONS™ Europe: Monetization Strategies for the Connected Home on November 12-13 at the Mövenpick Hotel, Amsterdam. Visit http://www.connectionseurope.com for more information.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
Contact Information:
Mindi Sue Sternblitz-Rubenstein
Parks Associates
+1.972.996.0212
Mindi.Sue@ParksAssociates.com