SOURCE: Parks Associates

Parks Associates

February 23, 2016 09:00 ET

Parks Associates Releases New Research on IoT Cloud Platforms, Gigabit Broadband Services, Connected Cars, and Streaming Music Apps

Market Research Firm Announces Four New IoT Industry Reports

DALLAS, TX--(Marketwired - Feb 23, 2016) - Parks Associates today announced four industry reports focusing on IoT cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportunities between the connected car and the smart home. These reports provide in-depth analysis of industry trends and consumer research and recommendations, forecasts, and partnership opportunities for players within these market segments.

"Consumers are embracing connected devices, and companies are looking to expand their presence in the IoT," said Stuart Sikes, President, Parks Associates. "Parks Associates' research examines the evolution of IoT and how the concept of the connected home has expanded to influence every aspect of the household and the lifestyle of the connected consumer. Data analytics and personalization in particular are opening new business opportunities in connected entertainment and smart home solutions."

According to Parks Associates' IoT research:

  • Global adoption of broadband connectivity is fueling the growth of the Internet of Things (IoT); the number of broadband households will total nearly 975 million households by 2019, with over 50% in China.
  • In North America and Western Europe, 50% of broadband households own at least one connected entertainment device, smartphone, or tablet. Asia-Pacific will achieve 50% adoption rates of these devices by 2018.
  • Connected wearable devices will reach 50% adoption among broadband households in North America by 2018 and in Western Europe by 2019. 

Newly released industry research includes:

  • Cloud Platforms for the Internet of Things covers cloud-based IoT platforms as well as the devices that companies want to connect to the IoT through the cloud. The report also covers real-time data analytics and the associated value-added services as well as API management and e-commerce.

  • Modern Broadband: Forces Driving High-Speed Broadband Subscriptions examines trends in broadband services and the ways in which operators compete for and hold onto subscribers in the world of high-speed broadband.

  • Music App Partnerships: Global Insights examines the business models, partnerships between mobile carriers and music apps, and the strategic objectives among the different players in the mobile music ecosystem. The report also provides a five-year market forecast of streaming music revenues from the mobile carrier perspective.

  • Connected Cars and the Smart Home: Crossover Opportunities assesses smart home-connected car crossover opportunities, profiles early initiatives, and highlights the significant complexities inherent in bridging these ecosystems. The report includes a five-year forecast of connected cars in the U.S. market.

For information on Parks Associates research or events, visit, or contact, 972-490-1113. Parks Associates will host CONNECTIONS™: The Premier Connected Home Conference on May 24-26, 2016, in San Francisco.

To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

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