Parks Associates: Usage of Authenticated Video Viewing, or TV Everywhere, Reaches 40% of pay-TV Consumers

DALLAS, TX--(Marketwired - Mar 23, 2016) - New research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40% of U.S. pay-TV consumers in 2015, up from 22% in 2013. Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.

"Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household," said Glenn Hower, Research Analyst, Parks Associates. "As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalized services for their subscribers and viewers."

Hower will discuss this research and new pay-TV strategies at Parks Associates' 20^th-annual CONNECTIONS™: The Premier Connected Home Conference, held May 24-26 at the San Francisco Hyatt. In the session "Personalizing Connected Entertainment: Metrics and Big Data," where he will moderate a panel that includes Eric Anderson, SVP and General Manager of Video Personalization, Gracenote; Mike Rich, Vice President, Emergent, comScore, Inc.; Sagar Savla, Data Science, Facebook; and Tom Waters, Sr. Manager, Market Intelligence, Jabil.

"We all know the time value of money," said Tom Waters, Sr. Manager, Market Intelligence, Jabil. "But it is not enough to just answer the 'what' questions -- we must also answer the 'when' questions. Mass personalization has forced us to also recognize the time value of data."

"Streaming and multiscreen usage have altered consumer viewer habits much like energy-efficiency devices and services have altered consumer home management," Hower said. "CONNECTIONS™ brings together top executives in these industries to discuss next steps for OTT video services, the pay-TV world, and the changing role of the service provider in today's smart home."

Several sessions focus on disruptions in the entertainment ecosystem and the impact of connected devices and services in the Internet of Things, including:

• Connected Entertainment in the IoT
• OTT and the Transformation of Pay TV
• Disruption in Interfaces: Evolving Cloud Services and Content Access
• Risky Business: Piracy and Protecting Content in an OTT World
• Reinvention of the CE Industry
• New CE Experiences in Voice, Gesture, and Control

The CONNECTIONS™ sponsorship area will feature software, hardware, middleware, services, and corollary products and solutions in digital entertainment, home networking, home systems, broadband access, residential gateways, energy management, and mobile entertainment.

Event sponsors include Reception Sponsors CEL and Zonoff; Session Sponsor Icontrol Networks; Silver Sponsors Alarm.com, Assurant, Asurion, ROC-Connect, Support.com, ULE Alliance, WiZR, ZigBee; Bronze Sponsors Ayla Networks, EVRYTHNG, Flex, WeatherBug Home, and Z-Wave; Program Guide Sponsor Vivint; Breakfast Sponsors Greenwave Systems and Waxman CPG (leakSMART); and Break Sponsors Home8, Nortek, and Tyco.

For more information on CONNECTIONS™, visit www.connectionsus.com. Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS16, and on the CONNECTIONS™ Industry Insights Blog. To schedule a meeting with an analyst, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™
Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 24-26 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on business strategies to fully engage consumers in the connected home experience.

The event provides networking opportunities and insights from industry players in entertainment, mobile, and smart home market segments. Parks Associates' analyst team highlights consumer and industry research throughout the event, including technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, visit www.connectionsus.com.