Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

June 03, 2009 12:10 ET

Parlay: Eleven Languages and Counting!

Parlay5's multi-language capabilities help NetPlay TV open new European markets

LONDON, UNITED KINGDOM--(Marketwire - June 3, 2009) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet and TV bingo software solutions, and NetPlay TV, the interactive media gaming company, today announced the launch of NetPlay TV's EuroBingo gaming site on the Parlay5 platform. EuroBingo is currently available in five languages, bringing the total number of supported languages in Parlay5 to eleven. With this launch, Parlay has once again proven itself the industry leader, helping its bingo clients open up new markets across Europe more easily.

"Bingo games have been available in different languages and currencies for a few years now. However, traditionally they have been standalone sites which struggled to build sufficient liquidity because of the inability of the software to combine the liquidity across currencies and languages," said Gavin Whyte, Chief Operating Officer of NetPlay TV plc. "We chose to migrate our EuroBingo sites to the Parlay5 platform because it allows us to combine fully-localised regional offerings into an essentially pan-European game."

"With the Parlay5 platform, not only can clients run sites in any preferred language and currency, their sites can live on the same gaming system," said Perry Malone, CTO of Parlay. "With Parlay5, we can turn around any new language requirements within a matter of days rather than months. This gives operators the ability to enter new markets and respond to changing market demands."

Parlay's internationalisation features are part of its commitment to delivering the most open and flexible gaming platform in the industry.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and licensor of Internet and TV bingo solutions. As the inventor and holder of Internet bingo(1) patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in 75-, 80- and 90-ball versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best known brands use Parlay solutions, including Virgin Media, Yahoo!, Littlewoods, NetPlay TV and the St. Minver and TGN bingo networks. Parlay's head offices are in Oakville, Canada with offices in Bridgetown, Barbados, and Valletta, Malta.

About NetPlay

NetPlay TV plc is listed on the AIM market of the London Stock Exchange (AIM:NPT). NetPlay TV operates a number of interactive gaming services under a UK gaming license, including 'Live Roulette'™ and 'Live BlackJack', www.supercasino.com, 'Live Roulette' and 'Autowheel' can also be viewed live on television on Sky Channel 866. 'Live BlackJack' is broadcast live on the Internet www.supercasino.com from 9pm.

In April 2008, NetPlay TV acquired Bingos.com, an established pan-European online bingo operator with over one million registered players. Bingos.com currently operates as an Internet site in the UK, Spain, Italy, Poland and Sweden.

The Company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries.

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