Parlay Entertainment Inc.

Parlay Entertainment Inc.

March 09, 2005 11:11 ET

Parlay Entertainment Announces Re-launch of Bingo Brand with Sportingbet Plc




MARCH 9, 2005 - 11:11 ET

Parlay Entertainment Announces Re-launch of Bingo
Brand with Sportingbet Plc

LONDON, UNITED KINGDOM--(CCNMatthews - March 9, 2005) -

Sportingbet's strategy of attracting customers seeking leisure and
recreation fits very well with Bingo, the world's most socially accepted
form of wagering

Parlay Entertainment Inc. (PINK SHEETS:PRYNF), the world's leading
supplier of Internet Bingo solutions, announced today the launch of by the US Region of Sportingbet plc. The licensing
arrangement highlights and reinforces Parlay's dominant position in the
online Bingo market and its mission to power the largest Bingo brands on
the Internet.

Now that it has built its brands to worldwide dominance in the sports
betting, casino and poker sectors, with brands like, and the Sportingbet Group is now
turning its focus to the rapidly expanding Internet Bingo vertical.
Using Parlay's industry leading Bingo software, Sportingbet intends to
start building a leadership position through the launch of

"We are very excited about our launch into the US online Bingo market"
said Andy May, Sportingbet's Director of Strategic Marketing. "It is a
chance for us to participate in this rapidly expanding sector of the
gaming industry, and gives us the ability to further broaden our player
base demographic to women and gamers that enjoy Bingo and additional
soft games. This is an appealing market for us, particularly given the
recent growth of Internet Bingo in the United States."

"We are pleased to assist this true Internet giant by leveraging our
award winning software, along with our seven years of expertise in
online Bingo," explained Andrew Branscombe, Vice President of Sales for
Parlay Entertainment Inc. "With its huge existing customer base and
extensive marketing channels, Sportingbet will be well positioned to
succeed in this rapidly growing gaming vertical. With some $70-90
billion (USD) spent in land-based Bingo halls every year, we expect the
entry of operators such as Sportingbet to create explosive growth for
Internet Bingo".

About Sportingbet Plc

UK based Sportingbet Plc is a fully regulated and licensed, tax-free,
online sports betting and gaming company that is publicly traded on the
Alternative Investment Market of the London Stock Exchange (AIM). The
Sportingbet Group has over 2.2 million registered customers and takes 13
bets per second and deals 10 games of Poker per second. It operates
under regulated licences in the U.K., Canada, Australia, Antigua and
Curacao, and trades in over 150 countries.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant
licensor of Internet Bingo solutions. As the inventor and patent holder
of Internet Bingo(1), Parlay is the first company in the world to
develop and deploy a commercial Internet Bingo product, offering a
best-in-class suite that features 75-number and 90-number Bingo, Lottery
and Casino entertainment software. With its unmatched depth of industry
experience and a comprehensive range of products and services, Parlay
offers business solutions to fit every need. Parlay has a seven year
proven track record built on the success of our clients: in 2004, more
than 1,850,000 paying players enjoyed the experience of playing Parlay
games on our licensees' gaming websites. Parlay is headquartered in
Oakville, Canada with offices in Bridgetown, Barbados.

(1) United States Patent No. 6,585,590 "Method and system for operating
a bingo game on the internet", with other Patent applications pending in
other countries

For more information on Parlay solutions and services, please visit our
website at

This document may contain statements about expected future events and/or
financial and operating results of Parlay Entertainment Inc. that are
forward-looking. By their nature, forward-looking statements require the
Company to make assumptions and are subject to inherent risks and
uncertainties. There is significant risk that predictions and other
forward-looking statements will not prove to be accurate. Readers are
cautioned not to place undue reliance on forward-looking statements as a
number of factors could cause actual future results, conditions, actions
or events to differ materially from the targets, expectations, estimates
or intentions expressed in the forward-looking statements. No Canadian
or other regulatory body has reviewed the adequacy or accuracy of the
content of this news release.


Contact Information

    Parlay Entertainment Inc.
    Andrew Branscombe, VP of Sales
    +1 (905) 337-6500
    Parlay Entertainment Inc.
    Scott White, President & CEO
    +1 (905) 337-6505
    Sportingbet Plc
    Andy May, Director of Strategic Marketing
    +44 207-251-7263