Parlay Entertainment Inc.

Parlay Entertainment Inc.

June 25, 2008 00:01 ET

Parlay Entertainment Picks Up Two Online Bingo Awards

Parlay 4 and BingoBets™ awarded top prizes at the first-ever Online Bingo Award Ceremony

LONDON, UNITED KINGDOM--(Marketwire - June 25, 2008) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet and TV bingo software solutions, received two awards at the first-ever Online Bingo Awards presented last week at the Bingo Summit in London.

Parlay's ground-breaking bingo software Parlay 4 was named Best Online Bingo Software 2008, while its patent-pending side game BingoBets™ was recognised as Best Online Bingo Innovation 2008. Parlay's licensee Paddy Power also won the award for Best Newcomer 2008.

The nominees were selected by a panel of recognised industry experts and the award winners were chosen by over 200 industry delegates attending the Third Annual Online Bingo Summit.

"We are very pleased to have won these two major bingo awards. On behalf of our entire development and support team, I'd like to thank the online bingo industry for this recognition of excellence," said Perry Malone, Chief Technology Officer for Parlay Entertainment. "We're especially proud because these awards were chosen by our industry peers who recognise that Parlay continues to blaze the trail in online bingo software innovation. It's a fantastic achievement and motivates us that much more to keep pushing the leading edge."

When it debuted in 2006, the Parlay 4 bingo platform virtually set the standard for excellence in online bingo software, with other bingo developers emulating its layout, features and functionality. Parlay 4 was the first bingo software to introduce tabbed components, a larger chat area, auto-purchase and multiple ways to select bingo cards.

Parlay 4 also introduced the world's first bingo side game, BingoBets™, which allows players to place up to nine different wagers on every bingo game they play. The game offers increased excitement because fortunes change with every number called. It also adds visual flair, offers more chances to win and increases bingo revenue for operators.

Parlay Entertainment recently unveiled Parlay5, the next generation of online bingo software. The powerful software includes a host of ground-breaking features that make it easy for bingo operators to increase their liquidity by pooling players who speak different languages and use different currencies into a single bingo game. It also allows operators to fully differentiate their bingo brands in an increasingly crowded marketplace.

Steve Cook, European Managing Director for Parlay Entertainment, added: "We had a very successful Bingo Summit where we launched Parlay5. With its foundation on our now award-winning software, we believe Parlay5 will soon come to be regarded as the revolutionary next generation of bingo software."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and holder of Internet bingo patents(1), Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo!, Paddy Power, Bet24, NetPlay TV, and the St. Minver bingo network. Parlay's head offices are in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

For more information on Parlay solutions and services, please visit our Web site at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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