Parlay Entertainment Inc.

Parlay Entertainment Inc.

March 25, 2008 02:44 ET

Parlay Entertainment Takes the Lead in Backing Online Bingo Summit

LONDON, UNITED KINGDOM--(Marketwire - March 25, 2008) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo software, has signed a two-year agreement to become the platinum sponsor of the annual Online Bingo Summit, presented by Bullet Business.

The arrangement sees Parlay playing a key role in the two-day event that brings together leading bingo operators and suppliers to discuss the future of online bingo. This year's conference, the 3rd Annual Online Bingo Summit, takes place June 17-18, 2008 at London's Royal Garden Kensington Hotel.

Parlay's support of the popular event affirms the company's leadership and commitment to the booming online bingo industry. Steve Cook, Parlay's European Managing Director, said: "Online bingo is the fastest growing sector in i-gaming and continues to expand at an impressive pace. The Bingo Summit has become a must-attend event where the whole industry gathers to discuss the many new and exciting opportunities ahead. New market and media channels are emerging across Europe and this year bingo is set to fulfill its mass market potential both online and on TV."

In addition to headlining the Summit, Parlay will showcase its new online bingo software, Parlay 5: Bingo Without Borders. Qualified attendees who pre-register with Parlay will be given a demonstration of the new product at the event.

Ravi Virpal, Bullet Business Director, said, "This marks the third year that Parlay has stepped up to support the Online Bingo Summit and we are thankful they continue to demonstrate their leadership and commitment to the business of online bingo. We're also pleased that Parlay has chosen our event as the location to debut its new generation of bingo software, Parlay 5."

In speaking about Parlay 5, Perry Malone, CTO of Parlay Entertainment, said, "There is clearly strong demand for software that simplifies the process of creating and operating bingo games globally without being restricted by language or currency. That's why internationalisation features are the foundation of Parlay 5."

Parlay 5 will allow operators who service players across multiple markets to increase liquidity by aggregating players into a central game. Players will be able to choose the language and currency of their account and they'll be able to see their wagers, wins and balances in their chosen currency, even if the game uses a different currency.

As platinum sponsors of the event, Parlay Entertainment can offer its clients and friends a significant discount on conference registration by going to:

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo!, Paddy Power, Bet24, Stan James, NetPlay TV, and the St. Minver bingo network. Parlay's head offices are in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

For more information on Parlay solutions and services, please visit

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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