Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

July 13, 2009 11:55 ET

Parlay Launches Parlay Game Services

Parlay Games Limited granted full eGambling License in Alderney as the platform for a central liquidity solution

LONDON, UNITED KINGDOM--(Marketwire - July 13, 2009) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet and TV bingo software solutions, is pleased to announce the launch of Parlay Game Services in Alderney. This follows the granting of a full eGambling License to Parlay Games Limited by the Alderney Gambling Control Commission. Parlay Games Limited is an Alderney based subsidiary of Parlay Entertainment.

Perry Malone, Chief Technology Officer for Parlay said, "We are thrilled to launch a new generation and dimension of game services out of Alderney. This becomes the central liquidity solution for all our licensees, as well as the platform for a number of exciting remote gaming services open to all operators. The Parlay5 based pan-European capabilities that this enables are unmatched by any other technology platform provider."

The Head of E-Commerce Development for the Alderney Gambling Control Commission, Robin Le Prevost added, "We are delighted to welcome Parlay to Alderney, we continue to see a substantial migration towards Alderney by many of the world's best gaming brands who recognise that as an international base Alderney has no equal as a safe, secure and trusted jurisdiction supported by a world class technical infrastructure and commercial environment."

The granting of the full eGambling License follows on last year's acceptance of Parlay Entertainment's software for operation within Alderney. At the time, Parlay was required to demonstrate that its software complies with Alderney's rigorous operating requirements and high standards of regulation. The acceptance of Parlay software for operation within Alderney - a UK 'white listed' jurisdiction - came in addition to Parlay's existing gaming licenses and certifications in Malta, the UK and the Isle of Man.

"Parlay Game Services Alderney represents an important new strategic direction for Parlay," said Scott White, CEO for Parlay. "Building on our industry leading technology platform, PGS will offer value-added solutions including hosting services, shared games and pooled liquidity across the entire European marketplace."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and licensor of Internet and TV bingo solutions. As the inventor and holder of Internet bingo(1) patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in 75-, 80- and 90-ball versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best known brands use Parlay solutions, including Virgin Media, Yahoo!, Littlewoods, NetPlay TV and the Entraction, TGN and St. Minver bingo networks. Parlay's head offices are in Oakville, Canada with offices in Alderney, Bridgetown, Barbados, and Valletta, Malta.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries

(c) 2009 by Parlay Entertainment Inc.

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