SOURCE: Parlux Fragrances, Inc.

May 06, 2008 10:12 ET

Parlux Fragrances, Inc. Partners With the Natori Company to Launch Luxurious New Fragrance

2009 Introduction Planned for New Fragrance From Visionary Designer Josie Natori

FORT LAUDERDALE, FL--(Marketwire - May 6, 2008) - The Natori Company and Parlux Fragrances, Inc. (NASDAQ: PARL) announced today the signing of a global licensing agreement to launch a luxurious new fragrance.

The fragrance line will debut in September 2009, in the U.S., with an international roll-out shortly thereafter. "Natori is a total concept; a way of life. And fragrance is a natural, sensual expression of that sensibility," says Josie Cruz Natori, President and CEO of the Natori Company.

"Josie Natori is a visionary designer. She is in perfect sync with the mindset of modern women as she transforms simple elements of daily life into sensual, luxurious experiences. The allure and romance of the East-into-West spirit her designs express will make this a timeless introduction," observes Neil Katz, Chairman and CEO of Parlux Fragrances, Inc. "The Natori brand's versatility and effortless sophistication translates beautifully to a fragrance we believe will truly have global appeal."

About Natori

Josie Cruz Natori has always been ahead of her time. Her longevity as a designer, three decades now, is indeed a reflection of her deep understanding of the contemporary woman, her intuitive grasp of the emerging global marketplace and her commitment through, and beyond, fashion -- together these are the essence of who Natori is as a brand and of where women are going as the new century unfolds.

About Parlux Fragrances, Inc.

Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products. It holds licenses for Paris Hilton fragrances, watches, cosmetics, sunglasses, handbags and other small leather accessories, in addition to licenses to manufacture and distribute the designer fragrance brands of Jessica Simpson, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding, among other things, our plans, strategies and prospects, both business and financial. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of Parlux or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, future trends in sales and Parlux's ability to successfully introduce, acquire, or launch new brands, licenses, or products in a cost-effective manner, general economic conditions and continued compliance with the covenants in our credit facility. Additional risk factors are set forth in the Company's periodic reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. Parlux undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contact Information

  • Contact:

    The Natori Company
    (646) 415-5114
    James R. H. Booth

    LSZ COMMUNICATIONS
    (917) 693 8602 (for Parlux Fragrances)
    Lori Zelenko

    Parlux Fragrances, Inc.
    (954) 316-9008 Ext. 8116
    Neil J. Katz
    CEO