Parta Dialogue Inc.

Parta Dialogue Inc.

October 10, 2012 10:55 ET

Parta eValue™ Social Media ROI Suite Becomes Choice Social Media Analytics Tool for Mexico's Grupo Iusacell

MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and PARIS, FRANCE--(Marketwire - Oct. 10, 2012) - Parta Dialogue (TSX VENTURE:PAD), expert in Social Campaign Optimization and Social Learning, announces a service agreement for the application of its eValue™ Social Media ROI Suite to the tracking needs of Grupo Iusacell, Mexico's 2nd largest telecommunications provider. Services will be managed and delivered by the Mexican Office of #engagementlabs, a division of Parta.

Commenting on the purchase of eValue™ analytics through the end of 2012, Ernesto Alegrett Aponte, Grupo Iusacell's Director of Marketing Services, states that: "eValue™ is a powerful tool that gives us a great outlook on our current Social Media efforts as well as our competitiors' positions within the industry".

"We welcome Iusacell to the growing list of companies measuring and optimizing their social properties thanks to eValue™. Mexico is a hotbed of social media growth, corporations are investing in their followings and need to track their performance," states #engagementlabs Director, Mexico and Region.

The eValue™ Social Media ROI Suite is a set of software as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings.

The Suite's Efficiency Calculator analyzes publicly-available data from the Facebook, Twitter and Youtube accounts of global brands and ranks all resulting performance figures on a percentile scale. The benchmark database is currently tracking engagement statistics of over 20,000 global corporate social media accounts.

More information about the e-Value Efficiency Calculator can be found at the following address:

About Parta

Parta offers Social Media and Social Learning solutions to its clients from offices in Montreal, Toronto, Paris and Mexico and is the developer of leading eValue™ Social Media ROI Suite:

Many visionary businesses already employ Parta's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Dassault Systems, Nestlé Waters and Crédit Agricole.

PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

#engagementlabs, an all-digital agency offering a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI totally focused on social engagement & optimization:

edu-performance, totally focused on internal engagement and productivity, Edu-Performance offers customized Social Learning and online training solutions:

Other Information

Completion of the acquisition of M30 has received conditional approval from the TSX Venture Exchange Inc. but the TSX-V has in no way passed upon the merits of the acquisition of M30 and has neither approved nor disapproved the contents of this press release.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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