SOURCE: Mobilitec

July 10, 2006 08:00 ET

Partner Communications Company Ltd. Teams With Mobilitec to Launch New Content Service

Mobilitec Content Platform to Help Partner Communications Accelerate the Growth of Mobile Content

SAN MATEO, CA -- (MARKET WIRE) -- July 10, 2006 --Mobilitec Inc., a leading provider of mobile content platforms, today announced that Partner Communications Company Ltd., operating the orange™ network in Israel, has selected Mobilitec's content platform to consolidate its mobile content management onto a single system, thus decreasing time to market, with a goal of selling more content through a better subscriber experience and reducing operating expenditures. A single content platform may help mobile operators such as Partner Communications reduce the cost of managing content, while at the same time helping increase the operators' average revenue per subscriber by faster delivery of more relevant mobile content.

Partner Communications has consolidated its three content portals onto Mobilitec's software platform. Beginning this week, Partner Communications will operate from a single content platform allowing the service provider to deliver more compelling television, video and music experiences to its more than 2.5 million customers.

The Mobilitec platform enables Partner Communications to create a more personalized experience for its subscribers because the software can handle any data format and ensure delivery to any handset, regardless of manufacturer. Partner Communications can also package and deliver new content more quickly using a set of marketing tools in the Mobilitec software. Additionally, new workflow and management tools will eliminate manual tasks, add security and enable content providers to easily add large numbers of new content items into the system. The Mobilitec platform will also ensure full digital rights management for content partners.

"The mobile market in Israel is one of the most competitive in the world, with more than 100% saturation achieved in only a few years," said Alon Berman, Vice President, Technology, Partner Communications. "In order to succeed, we need to simultaneously create efficiencies and platforms for growth. Mobilitec provides the consolidation of infrastructure and the tools to affect average revenue per user in our content services business."

"The most effective mobile operators are the ones that position themselves to address real consumer needs proactively," said Margaret Norton, CEO and president of Mobilitec. "Partner Communications recognizes that reducing complexity and increasing content relevance for specific end-users will significantly improve the customer experience. We are pleased to supply Partner Communications with a single content platform that will help them deliver to their customers a more compelling mobile content experience that leads to increased sales."

About Partner Communications

Partner Communications Company Ltd. (Partner) is a leading Israeli mobile communications operator providing GSM/ GPRS/ UMTS services and wire free applications under the orange™ brand. The Company commenced full commercial operations in January 1999 and, through its network, provides quality service and a range of features to over 2.560 million subscribers in Israel. Partner subscribers can use roaming services in 163 destinations using 353 GSM networks. The Company launched its 3G service in 2004.

Partner is a subsidiary of Hutchison Telecommunications International Limited (Hutchison Telecom). Hutchison Telecom is a leading listed telecommunications operator focusing on dynamic markets. It currently offers mobile and fixed-line telecommunication services in Hong Kong, and operates or is rolling out mobile telecommunication services in India, Israel, Macau, Thailand, Sri Lanka, Ghana, Indonesia and Vietnam.

For more information about Partner, see

About Mobilitec

Mobilitec is a leader in software for mobile operators. Using Mobilitec's content platform, operators sell integrated mobile content including ringtones, games, music, videos and TV. Through a single platform that supports all media types, Mobilitec speeds content management, expands merchandising and ensures delivery -- thus helping operators maximize content revenue while increasing operational efficiencies. Operators worldwide rely on Mobilitec to serve over 300 million subscribers. Mobilitec is a privately held company headquartered in California with sales and support offices worldwide. For more information visit

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