Partner of The Guitammer Company Wins Prestigious "ET NOW Leaders of Tomorrow Awards 2012"

Recliners India Incorporates Guitammer's ButtKicker Brand Products Into Its Line of Home Theater Seating and Expands Focus to Include Cinema Market


WESTERVILLE, OH and NEW DELHI, INDIA--(Marketwired - May 1, 2013) - The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that its Indian partner, Recliners India Pvt. Ltd., a leading manufacturer of home theater seating solutions in India, has won the "ET NOW Leaders of Tomorrow Awards 2012 in the Home Décor & Handicrafts Category."

Mark A. Luden, President of Guitammer, stated, "It gives me great pleasure to see our partner and friend, Mr. Neeraj Bansal, Founder and CEO of Recliners India, receive this prestigious award. Their growth and market leadership in the motion furniture and cinema industry is a testament to the skill and commitment of Akhil, R.K. and Neeraj Bansal, and I congratulate them all.

"I've known Neeraj since 2006 when Recliners India was a distributor of Berkline's home theater seating products," continued Mr. Luden. "Since Berkline's unfortunate demise, Recliners India has been purchasing the 'ButtKicker Individual Seat Control System' directly from us for use in their award-winning furniture. We look forward to doing more and more business with Recliners India for many years to come."

Mr. Bansal commented, "We have always found Guitammer's ButtKicker brand products to be of the highest quality and the company's customer service is unparalleled in the industry. Additionally, as an American technology company, Guitammer is well received by the Indian commercial and consumer markets. Our team has used ButtKicker products in hundreds of home theater seats and always recommends them as a must-have addition to any home theater.

"Recliners India is a leading supplier of Gold Class / VIP home theater seating for many of Bollywood's cinemas, and this year we intend to work with one or more chains to incorporate the ButtKicker '4D' experience into their seats," Mr. Bansal added.

About The Guitammer Company
The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker". ButtKicker brand products' patented design makes them musically accurate, powerful and virtually indestructible. 

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you're at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast, and it has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. 

For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.thebuttkicker.com

To like our Facebook page or follow us on Twitter for company updates, visit www.facebook.com/Guitammer and www.twitter.com/Guitammer 

About Recliners India
"Comfort is at the core of everything we do and it is the satisfaction of the customer that makes us get up each day and strive for perfection all the way."

Recliners India is focused on building long term relationships with clients and partners, aiming to provide not just customer satisfaction, but customer delight. Recliners India is the pioneer in introducing Motion Furniture in the country. As a company, we heralded an era of comfort seating and were instrumental in bringing affordable luxury to homes in India. Recliners India also envisioned the futuristic change taking place in the cinema industry and brought to the forefront a new class of products with our Gold Class/ VIP recliners to cinema. Recliners India currently holds a market share of over 95% in the commercial recliner space in the nation with some of the major clients being Cinemax, PVR, Big Cinemas, Inox, Cinepolis and several others.

Recliners India has research and development facilities which deploy state-of-the-art technology and technical expertise in their processes. Incorporated in the year 1996, the company has risen from humble beginnings to becoming an industry leader in the short span of 15 years. Our products have been a testimony to the expertise and experience of the company. The recliners are designed with ergonomics in mind and manufactured by highly skilled craftsmen. Recliners India products are manufactured with premium quality raw materials and mechanics, at par with international standards. More than a product, we offer our trust to customers. The company has a dedicated service and customer support team. It is our commitment to the customer which propels us to work better and create something extraordinary every time.

For more information visit www.reclinersindia.com

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.

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