SOURCE: Syntryx Executive Solutions

February 25, 2008 13:25 ET

PartnerCentric Standardizes on Syntryx Business Intelligence Platform to Offer Competitive Marketing Intelligence Across Thousands of Global Affiliate Networks

By Combining PartnerCentric’s Digital Marketing Services and Syntryx’s Executive Solutions, Online Marketers Can Out Fox Their Competitors

LAS VEGAS, NV--(Marketwire - February 25, 2008) - Syntryx Executive Solutions, a leading provider of competitive intelligence and broad digital marketing solutions, today announced that US-based affiliate program management company PartnerCentric has standardized on Syntryx Executive Solutions' Business Intelligence Platform. Syntryx offers online marketers and retailers in the United States, Canada and Thailand competitive marketing intelligence on as many as 3,000 - 5,000 global affiliate networks, search-engine rankings and online advertising campaigns to make marketing budgets more accountable and stay competitive in this budget-based economy.

"Syntryx gives us the marketing intelligence to craft the most effective marketing strategy for our clients," said Samantha Morris, Director of Client Services, PartnerCentric. "By standardizing on Syntryx, we can understand the marketing history of our clients' toughest competitors, what domains they are buying, where they are ranked on top search engines, and then analyze how to engage over 2,000 affiliate partners."

Standardizing on the Syntryx Solution

In addition to offering a complete list of Internet marketing services, PartnerCentric manages 30 affiliate programs for an impressive list of clients. Most are top performers on Commission Junction, an affiliate marketing network. These clients include several retailers from the Internet Retailer 500, National Geographic, Lamps Plus, Fathead, Myfax, aigdirect.com (formerly 21st Century Auto Insurance) and others. Serving so many clients with different vertical and geographic specifications posed a significant challenge for PartnerCentric to identify and recruit new partner affiliate and referral sources to promote their clients' sites efficiently and promptly.

PartnerCentric standardized on Syntryx to automate these processes and their analysis. With Syntryx, PartnerCentric gained insight into its clients' campaigns and their competitors' campaigns across every online channel -- search, advertising and the affiliate space. Syntryx's automated digital marketing analysis answered the questions: Who is promoting the competition? Who is driving traffic to that site? Are these offers working?

The result? Using Syntryx as their primary tool for research and monitoring referral prospects for each vertical market, geography and keyword, PartnerCentric increased the number of affiliates recruited, the volume of affiliates (impressions, visitors, conversions, leads), improved search engine rankings of their clients' domains, as well as gained a competitive edge for their clients. They reduced the workload of eight research people doing affiliate recruitment and management to one person. Partner recruitment time decreases by more than 80 percent.

PartnerCentric also optimized the results for their clients. For example, PartnerCentric used the competitive intelligence that Syntryx provided to design a marketing strategy for Fathead that reached 5,195 new affiliates and increased new recruits not in the network by 122 percent.

"The majority of our affiliate recruitment would never have been done without Syntryx," said Morris. "Syntryx is a powerful research and affiliate recruiting tool, helping us to analyze competitive data, engage affiliates and track whether an affiliate has joined."

About PartnerCentric:

PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. PartnerCentric manages some of the most successful affiliate accounts in the industry. Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including paid search engine management, search engine optimization, banner creative services and e-commerce consulting. More can be found at www.partnercentric.com

About Syntryx Executive Solutions:

Syntryx Executive Solutions, Inc. provides Competitive Intelligence and Broad Digital Marketing solutions for brand advertisers and online marketers at mid to large companies. By employing proprietary search-based technology and strategic International partnerships to automatically collect, aggregate, analyze, and act upon information on how over 100 million international websites attract customers to their sites, Syntryx is able to simplify the competitive intelligence portion of a digital marketers campaign, helping marketers gain insight on how to maximize the campaign of their digital marketing campaign. Syntryx builds solution to enable online marketers and brand executives to maximize their influence, and profits efficiently in both hypercompetitive and emerging online markets. Established in 2001, Syntryx Executive Solutions, Inc. is privately held and based in Boulder, Colorado. More information is available at www.syntryx.com.

Contact Information

  • For More information, press only:
    Valerie Chan
    Plat4orm PR, LLC
    Phone: 206.856.7885
    E-mail: Email Contact