SOURCE: Partners + Napier NYC

Partners + Napier NYC

March 09, 2015 10:22 ET

Partners + Napier NYC Named North American Creative Partner for Singapore Economic Development Board

NEW YORK, NY--(Marketwired - Mar 9, 2015) - Creative ideas agency Partners + Napier NYC (PNYC) today announced it has been named creative partner in North America for the Singapore Economic Development Board (EDB) as part of a global consortium of agencies led by EDB's agency of record, The Secret Little Agency (TSLA), based in Singapore.

EDB is the lead government agency charged with planning and executing strategies to enhance Singapore's position as a global business center. On a mission to drive sustainable economic development since 1961, EDB dreams, designs and delivers solutions that create long-term value for thousands of investors and companies in Singapore.

"The Singapore Business brand is one of the best in the world," said Kris Kam, Managing Partner at TSLA. "We were urgently seeking a creative partner in North America that could marry local relevance with EDB's global aspirations, and PNYC is more than up to the task."

EDB adds to PNYC's growing record of account wins in the past six months, most recently the AOR win of cloud-based technology provider ShopKeep in January 2015. EDB is PNYC's second international client. As creative partner in North America, PNYC will handle brand strategy through creative in partnership with TSLA, and is responsible for driving collaboration between EDB's agencies in North America, which include Edelman (public relations) and MEC (media).

"We could not be more excited to work with EDB and TSLA in the continued development of the Singapore brand in the North American and global business communities," said Matt Dowshen, president at PNYC.

With a stable, pro-business government, pragmatic economic development policies, and a quality labor force, Singapore is an attractive business location for multinational companies like DHL, GlaxoSmithKline (GSK), IBM, Procter & Gamble (P&G), and Unilever. Success stories like this have earned Singapore a reputation as the gateway to the rest of the Asian market.

About PNYC
Partners + Napier NYC (PNYC) is a creative boutique that unites big ideas with real world application at a global scale. The agency specializes in building brands from the ground up, serving clients like Lufthansa Airlines, ShopKeep, EDB Singapore, The Players' Tribune, Wiley Publishing, and others. PNYC is part of Partners + Napier, an award-winning creative ideas agency with core strengths in brand strategy, advertising, shopper marketing, and content creation. The agency is part of the independent global agency network Project: WorldWide. Find out more at

About The Secret Little Agency
The Secret Little Agency became the 1st independent agency in nearly 2 decades to be named Creative Agency of the Year in 2013 by Campaign Asia. The agency is a regional and global creative center for brands such as Unilever, Evian, Telenor Group and Shell, and has had great creative success working through a series of custom-made networks with like-minded independent agencies around the world. More at

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