NEW YORK, NY--(Marketwired - Dec 7, 2016) - Primia.Digital, a subsidiary of Digital Ventures Latam, and Sublime Skinz, the leading digital skin-based ad platform, today announce a partnership to offer premium Skin-based advertising (WallPaper) in the Latam market.
Sublime Skinz' innovative Skinz format allows brands to take over publisher web pages with engaging and impactful advertising formats that complement content rather than blocking access to it and offer high viewability metrics. On average, Skinz are 94% viewable* compared to standard formats that are only 60% viewable. Skinz formats are available through both direct and programmatic sales platforms.
This new partnership allows Primia.Digital to offer brands multiple versions of the advertising format, ranging from the classic Skinz format to Premium solutions, including Video, all of which provide high qualitative impact, without intruding on the user experience.
In parallel, Sublime Skinz will integrate Primia.Digital's inventory into its ad network of 3,500 web sites. Primia.Digital will also have access to the services of Sublime Skinz's Creative studio and will provide brands with multiple creative executions. The Primia.Digital network includes more than 20 web sites and portals with a reach of 49 MM users in Latin America via specific web sites and Audience clusters.
"We are very pleased to launch this partnership with Sublime Skinz and to offer our advertisers a premium, innovative format with strong impact and high viewability while at the same time affording them various creative options for both Branding and Performance campaigns," said Giuliano Stiglitz, Managing Director of Primia.Digital.
Hugo Benguesmia, Publisher Development Director New Markets for Sublime Skinz added, "Latin America is becoming increasingly important for us and we are very happy to work with Primia.Digital. The purpose of this partnership is to help increase their advertising revenues through further monetization opportunities and to give them access to our technology to enhance their direct and programmatic advertising sales. It is an honour to add a partner like this to our offering."
* Source: Moat
About Sublime Skinz
Sublime Skinz is a leading ad tech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide skin-based advertising, working with advertisers, publishers, media agencies, media trading desks, and ad networks to drive efficient campaigns at scale. Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments. Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York. For more information, please visit www.sublimeskinz.com.
Primia.Digital helps publishers to monetize their inventories and propose to the agencies and advertisers an exclusive premium media network with more than 55 million unique users in Latin America and the US Hispanic market, which can be achieved across multiple platforms and formats: Web, mobile and video; As well as the latest technology to buy campaigns directly or programmatically. Reaching results and ensuring quality in a real time using the most advanced available technology. The company operates in the United States, Mexico, Argentina, Colombia, Peru, Chile, Ecuador, Venezuela and Central America.