SOURCE: AZO

The Thomas Collective

May 13, 2013 10:01 ET

Partnership Ensures Young Women Will Never Miss a Beat

AZO and Music Unites Team Up to Empower Urban Youth Through Music Education

CROMWELL, CT--(Marketwired - May 13, 2013) - According to a National Endowment for the Arts study, low-income students exposed to the arts were 74% more likely to state an intent to graduate from college than students who had little or no exposure to such subjects.[i] Yet art programs are traditionally the first to be removed from school curriculums when budgets are cut. To preserve access for those most in need, AZO, a leader in feminine personal care, announces a partnership with Music Unites, the non-profit organization dedicated to bringing music education programs to underfunded school systems.

The partnership will support the non-profit's educational programming, which provides students with exposure to music as both a creative outlet and educational stepping stone. Specifically, AZO will help raise awareness of Music-Versity, Music Unites' intimate workshop series that provides mentorship to those with limited access to such opportunities. Previous mentors have included music executives, as well recording artists such as Swizz Beatz, Melanie Fiona, Gary Clark Jr., Kendrick Lamar, The Postelles and Kate Nash.

AZO's products provide solutions for urinary and vaginal health issues which might otherwise pose interruptions in the daily routines of busy women. "AZO is thrilled to partner with Music Unites, lending our support to an organization that is every bit as dedicated to keeping the lives of women on track as we are," says Nicole Bourdeau, Brand Manager at iHealth, distributor of AZO. "Our new tagline, 'never miss a beat', represents the partnership's synergy, and hopefully together we can provide more young women with opportunities to achieve their professional and creative goals."

To kick-off this partnership, AZO will launch a Facebook campaign during the week of May 13, 2013 to raise awareness of Music Unites' programming, including its after-school instrumental and vocal music programs for at-risk youth. "We are so grateful for AZO's generosity and participation," says Michelle Edgar, Founder of Music Unites. "Their support means we're able to provide even more communities with opportunities for rich musical experiences."

AZO will focus efforts to raise funds and awareness of Music Unites' mission through a number of channels, including its social media efforts, with their spokesperson, AZO Girl. To find more information on campaign participation, go to www.facebook.com/AZOproducts.

[i] Parsad, B., and Spiegelman, M. (2012). Arts Education in Public Elementary and Secondary Schools: 1999-2000 and 2009-10 (NCES 2012-014). National Center for Education Statistics, Institute of Education Sciences, U.S. Department of Education. Washington, DC.

[ii] Nielsen data through January 26, 2013

About AZO
AZO Urinary Pain Relief™ is an over-the-counter pain reliever for the symptoms associated with a urinary tract infection (UTI) such as pain, burning and urgency. AZO is specifically formulated to provide fast, complete UTI symptom relief. The #1 most trusted brand for urinary pain relief[ii], AZO provides relief within the hour, allowing women to get back to their lives so they never miss a beat.

About Music Unites

Music Unites is a national charity that empowers youth through delivery of unique music programs and events in urban centers across America. Music Unites currently provides free after-school music programs to at-risk youth. Music Unites' life-changing programs and events help educate and guide these youth toward achieving their future goals. Music Unites also nourishes the next generation of performers by providing audiences and performance opportunities, while at the same time enriching the listening experience of the public, allowing them to experience new forms and genres through exposure to an increasingly diverse world of music.

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