SOURCE: Partsforce Automotive

January 04, 2007 11:00 ET

Partsforce Automotive Expands Collision Parts Marketing Service

VANCOUVER, BC -- (MARKET WIRE) -- January 4, 2007 -- Partsforce Automotive Inc., the leading provider of business intelligence and electronic parts marketing to collision parts wholesalers, today announced that it will extend the availability of its service to Canada. "The collision parts marketplace is consolidating in Canada just as it is in the US," explains company vice-president Gary Cross. "We believe that we can have a substantial impact on the way this unfolds there."

Everywhere OEM dealers are translating the efficiencies inherent in supporting several lines under one roof into additional wholesale discount. This puts smaller, single-line dealers at a disadvantage. The aftermarket parts market is also coalescing into just a few major players. They use their national coverage to win "preferred" vendor status with the largest insurers. This frustrates smaller regional distributors who do not have that option.

PARTSFORCE launched its web-based application last May in recognition of these trends. In its most basic form, the service allows parts wholesalers to "see" the collision parts marketplace -- the fastest-selling items ranked from highest to lowest, plus aftermarket availability and prices.

"If I go to a grocery store to buy bananas, I guarantee you that the store's manager knows if the competitor down the street sells them and, if so, the price he sells them at," explains Cross. "Yet collision parts wholesalers and manufacturers are seldom aware of their competitive environment." Sometimes this manifests itself in dealers accumulating inventories of parts that are not competitive with available aftermarket parts. Other times, this means aftermarket distributors selling parts at prices that are unnecessarily low.

PARTSFORCE also allows wholesalers to advertise the availability of select parts at more competitive list prices. "We call these 'promos,'" explains Cross. "This allows wholesalers to distinguish themselves from their competitors." The company then transmits the availability of these parts to thousands of estimators. "In effect, what we've created is an auction market for collision parts." Bidding war? "No, we generally only represent one vendor in each market. That keeps competitors guessing."

The company's Canadian expansion will initially be concentrated in the country's western provinces. It will move rapidly eastward by midyear, focusing on the Quebec and Ontario markets. In addition to dealers representing the Ford, General Motors, Chrysler and Asian brands, the company will cement alliances with region aftermarket distributors.

About Partsforce Automotive

Partsforce Automotive is a private company based in Vancouver, British Columbia. It is the leading provider of business intelligence and electronic parts marketing services to collision parts vendors. Its web-based application ( is currently used by more than 100 collision parts wholesalers and their agents in the United States.

Contact Information

  • Contact:
    Charlie Grahn
    Box 47003 Denman Place
    1030 Denman Street
    Vancouver, BC, Canada
    V6G 3E1

    (604) 831-7406