SOURCE: MarketLive


October 05, 2009 16:34 ET

Party City Standardizes on MarketLive® v5.5 to Reduce Costs, Improve Merchandising, and Grow Revenues

MarketLive's Robust and Feature-Rich eCommerce Platform Has Already Achieved Results Far Above Expectations

PETALUMA, CA--(Marketwire - October 5, 2009) - MarketLive, Inc., the leading eCommerce platform and services provider for mid-market specialty retailers, today announced Party City ( has standardized on the MarketLive v5.5 eCommerce Suite. The move will streamline operations, reduce costs by increasing buying power, improve merchandising, and grow revenues by leveraging proven industry best practices.

"The results we have achieved with MarketLive have far exceeded our expectations," said Alice Tang, eCommerce Executive and Executive Vice President for Party City. "I believe this is because MarketLive took the time to partner with us to understand our business and provide a cost-effective eCommerce solution."

"Party City's new site allows them to open up a whole new online business approach for each of their brands," said Ken Burke, Founder and Chairman for MarketLive. "With MarketLive, Party City is able to support streamlining content creation, site administration, and product management. Additionally, MarketLive v5.5 adds tiered pricing functionality that allows Party City to be more flexible in the way it prices items for different types of customers."

Finally, MarketLive's extensible platform and strategic partnerships are important to providing a complete, customized eCommerce solution. "Our tight integration with key solutions from other eCommerce technology providers gives us functionality that meets the specific needs of mid-market retailers like Party City," added Burke.

The Party City site, which launched in late August 2009, features thousands of SKUs that are efficiently managed through the MarketLive platform. Advanced product categorization and merchandising help Party City showcase products that are relevant to event type or season. Sophisticated check out, a global shopping cart, and estimated delivery functionality simplifies the buying processes and helps customers quickly find and select products that meet their needs, and that can be delivered within desired timeframes.

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Title Nine, and Gaiam and many others.

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