October 23, 2012 12:00 ET

Party Hard: MINI Helps Car Magazine Celebrate 50 Years and Conquers the Himalayas

LONDON, UNITED KINGDOM--(Marketwire - Oct. 23, 2012) - This month sees the landmark 50th birthday edition of Car motoring magazine hit the shelves and MINI was on hand to help celebrate this remarkable achievement in typically adventurous style.

MINI Joins All-time Greatest List

Demonstrating the special relationship these two giants of the motoring world have enjoyed, MINI features in this special anniversary issue in a variety of ways. Along with being one of the cover stars, Car also features Britain's most iconic car in its list of the 50 greatest cars of the last 50 years. No greatest cars list would be complete without the inclusion of Britain's most-loved car, one which has given a unique and celebrated driving experience not only to UK motorists, but to those who appreciate its particular combination of technical excellence and individual style the world over.

On Top of the World

Car is a publication that is renowned for recognising the thrill of motoring and in this spirit MINI was only too happy to bring something special to the party. To celebrate the birthday edition, MINI embarked upon a death defying trip from Delhi to Khardung La, the Himalayan mountain pass that is claimed to be the world's highest driveable road at a staggering 18,380 feet (5,602 metres) - that's 200 metres higher than Everest base camp or half the cruising altitude of a passenger jet. When driving in these conditions you need a car you can rely on and the MINI Cooper convertible was well up to the challenge. Despite facing extreme conditions including oxygen shortage, hefty amounts of desert sand and partly-collapsed roads, the Cooper took all these and more in its stride and came away with a grin on its face, ready for more.

MINI Cooper convertible - Raring to Go!

This MINI adventure to the top of the world demonstrates what fans have always known; that the distinctive styling and the exhilarating fun of driving a MINI is fully backed up by world-class engineering. The high performance Cooper offers no-nonsense acceleration and power, and superlative handling, creating a pure driving experience that everyone who appreciates real motoring will love to experience. For those who wish to treat themselves and get behind the wheel, take a look at your local stockists for a MINI Cooper for sale and be sure to take advantage of the new car deals (UK based) that are currently available.

Contact Information