October 22, 2010 08:33 ET

Party While You Wash: The Indesit Party Laundrette

LONDON, UNITED KINGDOM--(Marketwire - Oct. 22, 2010) -

Editor's Note: There is a video associated with this press release.

Watch Gabriella Cilmi as she hosts the launch of the Indesit Party Laundrette along with other celebrity attendees including FYD, Brian Friedman, Paloma Faith and Leigh Francis as they get tipsy, get their groove on and get their laundry done at the Indesit Party Laundrette.

This drink and dry craze is currently taking the US by storm and it landed in the middle of London's East End as the Indesit Party Laundrette on October 14th.

Singer and host of the party, Gabriella Cilmi, wore a fabulous Lady Gaga inspired bubble dress. Our celebrity DJ for the night Josephine De La Baume, put the spin cycle on the latest party tracks entertaining a host of other celebrities.

Watch Leigh Francis strip off to wash his clothes whilst close friend Paloma Faith talks about her love for all things quirky like the Indesit Party Laundrette. X Factor contestants FYD are featured taking over the dance floor as they get down and dirty...

The jam packed event featured a retro-styled laundrette and separate party area complete with washing machine speakers, tables, disco balls and a stunning washing machine bar area.

All guests got tipsy and their groove on whilst getting their laundry done as Indesit, purveyor of simple and smart appliances designed to give you more time, helped everyone make the most of their weekend.

Where: The Dray Walk Gallery, Dray Walk (Off Brick Lane), E1 6QL

When: 14th October 2010 7pm-12am: Exclusive Celebrity Launch night. 15th October Guest List Party. Saturday 16th and Sunday 17th, Tea and Cupcakes served all day.

Indesit Company (UK)

Indesit Company is the UK's largest manufacturer of household appliances with a leading market share of over 30%. Its main brands in the UK are Indesit, Cannon and Hotpoint. The company is the only white goods manufacturer to operate its own logistical arm, and has a service arm which is widely recognised as the largest in the industry. Innovation, quality and efficiency are the cornerstones of Indesit Company's philosophy, which has seen its continual development of award winning appliances such as the Aqualtis and Moon washing machines. Indesit Company also claimed 6 'Best Buy' awards from Which? in 2008. 

Indesit Company (Global)

Indesit Company is one of Europe's leading manufacturers and distributors of large appliances (washing machines, dryers, dishwashers, fridges, freezers, cookers, hoods, ovens and hobs). It is the leader in major markets such as Italy, the UK and Russia. The Group posted sales of €2.6 billion in 2009. Indesit Company has 16 production facilities in Italy, Poland, the UK, Russia and Turkey and 16,000 employees. The Group's main brands are Indesit, Hotpoint-Ariston and Scholtes.

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