SOURCE: PassAlong Networks

August 21, 2007 12:38 ET

PassAlong Networks Launches Upgraded Digital Music Incentive Marketing Platform

MP3 Formatting and Mac Compatibility Strengthen Promotional Offerings

FRANKLIN, TN--(Marketwire - August 21, 2007) - Music distribution developer PassAlong Networks™ today announced the launch of the latest version of its StoreBlocks™ Incentive Marketing Platform, upgrading a service that has powered programs for one of the industry's leading promotions marketing companies -- MediaTree -- a company that has designed campaigns for companies such as PepsiCo, Red Cross, Scotties Tissues, MTV and Delta Airlines.

"Digital music is a great medium for incentive marketing premiums," said Bill Grassmyer, President of MediaTree. "It appeals to a broad age group, it offers selection and convenience and it's in the right price range with minimal distribution costs. The StoreBlocks music platform also allows us to be very creative with our clients."

The upgraded StoreBlocks Incentive Marketing Platform includes nearly 2.1 million songs in MP3 format plus new features including Macintosh compatibility, which increases interoperability for consumers and adds value to companies offering music incentives to buyers. In addition to the existing redemption and fulfillment technology and custom design capabilities, the new marketing platform presents a package solution for MediaTree and other incentive marketing firms.

Examples of incentive programs offered by MediaTree include a blood-donation drive with Red Cross, through which donors received free music download cards. Scotties Tissues also participated in a limited-time promotion where specially marked packages contained an on-pack PIN code for free music downloads.

"MediaTree has done an amazing job of combining our digital music services with innovative incentive marketing programs to create one-of-a-kind client promotions," said Dave Jaworski, co-founder and CEO of PassAlong Networks. "Because we now offer increased interoperability to our clients and their consumers, we look forward to enhancing our partnership with MediaTree and participating in more creative marketing programs in the future."

PassAlong's StoreBlocks platform can build custom branded stores that can be utilized quickly and easily for marketing programs and special incentives.

About MediaTree

MediaTree brings the digital age to the promotional products industry in the form of music downloads and other powerful digital promotions. Since 1995, MediaTree has crafted more than 10,000 successful promotions for mid-market to Fortune 500 companies from all industries. Combining the quick-turnaround time of an in-house plastic printing shop with the technology acumen of an interactive promotions agency, MediaTree delivers its customers uniquely interactive and cutting edge promotions that quantify promotional results and qualifies its end users. For more information, visit

About StoreBlocks™

A full-service music distribution platform, StoreBlocks offers online retail store-building tools to enable clients to provide their end-consumers with a library of 3 million licensed songs, including 2.1 million in raw MP3 format, allowing for interoperability across multiple platforms and devices. Its powerful music referral system, Passing-and-Points™, offers easy-to-use rewards programs and legal music sharing. StoreBlocks, which offers a range of store options for everyone from individuals and charities to large corporations, currently powers more than 120 stores including BreakthruRadio, Trans World's f.y.e. -- for your entertainment online music store and Procter & Gamble's Julie's Jukebox, a digital music store on Features include turnkey templates, Web services, reporting systems, e-commerce engines and storefront showcases. StoreBlocks is a division of PassAlong Networks and can be found at

About PassAlong Networks™

PassAlong Networks develops digital media innovations and services designed to enhance the Connected Consumer™ ecosystem while empowering artists and fans. PassAlong's core technologies include: media libraries, digital media store-building platforms and Web services through the StoreBlocks™ division; consumer-direct media displays, widgets and notification services through the OnTour® division; non-DRM protection technologies and media tracking through the FreedomMP3™ division. Current initiatives include advertising premium incentive programs, ad-supported revenue models, variable-pricing programs and in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tennessee. For more information, visit

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks.

All other brands are trademarks of their respective owners.

Contact Information

  • PR Contacts:
    Lindsay Cleveland
    PassAlong Networks
    B: 615.425.5864

    Skip Franklin
    PassAlong Networks
    B: 615.425.5999

    Rob Watson
    B: 973.781.1070

    Jeff Fox
    The Blueshirt Group, for PassAlong Networks
    B: 415.828-8298