SOURCE: Chef Selections, Inc.

July 08, 2008 08:25 ET

Passion 4 Life Liquid Vitamins & Minerals Supplement Offers Health-Conscience Consumers Superior Delivery and Absorption of Beneficial Ingredients

Recent Analysis Shows That up to 98% of Beneficial Ingredients in Passion 4 Life Are Absorbed Almost Immediately Into the Bloodstream

TUCSON, AZ--(Marketwire - July 8, 2008) - Chef Selections, Inc. (PINKSHEETS: CFSC), a Tucson-based holding company that specializes in developing emerging growth businesses through innovative marketing techniques, announced Monday that recent laboratory analysis performed by the Company revealed that up to 98% of the vitamins, minerals and other beneficial ingredients in its revolutionary Passion 4 Life supplement are actually absorbed into the bloodstream within three minutes of ingestion. This compared to a mere 10 to 20% absorption rate measured following ingestion of most hard vitamin pills and tablets, as tested in the same study.

"Many consumers have by now heard of the inherent problems associated with the human body trying to absorb hard vitamin pills into the bloodstream," commented Passion 4 Life vice president Ed Pickens. "It just wasn't meant to be; our stomach was not designed to digest these 'rocks' a.k.a. vitamins."

With advancements in research and technologies, liquid vitamins have become the intelligent alternative to hard pills and tablets. In developing Passion 4 Life, the Company did an amazing job of taking 175 essential vitamins, minerals, herbs (greens) and antioxidants, and blending them all into a convenient, easy-to-swallow, highly effective liquid formula.

Based on the most up-to-date research, Passion 4 Life is the most complete and effective formula available. A single one-ounce serving delivers increased energy, endurance and stamina, and has been shown to considerably strengthen the body's immune system.

The management of Chef Selections and Passion 4 Life intend to continue to devote resources to educating consumers and the general public on the benefits of taking a liquid vitamin supplement such as Passion 4 Life on a daily basis. Results from this and other studies performed by the Company are available by request. Interested parties are encouraged to visit Chef Selections' corporate Website, located at www.chefselections.com, and Passion 4 Life's product Website, located at www.passion4lifevitamins.com.

For more information on Chef Selections or Passion 4 Life, please call or correspond with Chef Selections' investor relations firm Equiti-trend Advisors via the contact information listed below.

ABOUT CHEF SELECTIONS:

Chef Selections markets world class, gourmet foods and nutrition-based products through carefully organized, direct selling networks comprised of highly motivated, independent sales associates. The Company is currently comprised of two distinct operating divisions: (1) Chef Selections Gourmet Foods, and (2) Passion 4 Life Liquid Vitamins and Minerals. The Company is implementing innovative market strategies that integrate the best of direct selling with the explosive power of network marketing to successfully grow and develop its businesses.

FORWARD-LOOKING DISCLAIMER:

This summary contains forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These statements address future events and conditions concerning the company's business plans. Such statements are based on management's current expectation and are subject to a number of factors and uncertainties, such as future economic conditions and changes in anticipated revenues and costs, which may cause actual results to differ materially. The company expressively disclaims any future obligation or undertaking to update or revise any forward-looking statements contained herein. Investors and potential investors should independently investigate and fully understand all risks before making investment decisions.

Contact Information

  • INVESTOR RELATIONS:

    Equiti-trend Advisors LLC
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