SOURCE: PassionTag

PassionTag

August 07, 2013 08:00 ET

PassionTag Launches In-Image Digital Marketing Platform to Drive Brand Engagement

Consumers Share Their Passions and Engage With Brands by Creating and Collecting SmartTags Shared Through Social Channels

MOUNTAIN VIEW, CA--(Marketwired - Aug 7, 2013) - PassionTag, a technology provider of dynamic in-image digital marketing and commerce solutions, today unveiled the company's platform designed to redefine how consumers express their passion through digital images and how brands effectively use social, mobile and digital tools to drive affinity and revenue.

PassionTag is the first mobile application that allows consumers to 'tag' their passions through the photos shared on Twitter, Facebook, e-mail, and SMS. With PassionTag, they can turn a static image into an interactive photo containing actionable tags that extend the story they want to tell. 

PassionTag's in-image digital marketing platform enables deeper brand and customer engagement through SmartTags. With the creation and management of PassionTag's in-image placement of SmartTags, photo sharing is transformed into a powerful, action-oriented channel enabling deeper brand engagement through the image. The call to action contained in the SmartTag is experienced through the social applications PassionTag has developed to work in sync on social networks such as Facebook and Twitter, or on PassionTag.com.

PassionTag enables brands and consumers alike to easily create SmartTags which can be shared, collected and customized. PassionTag's SmartTag technology enables a "digital backpack" of trackable and transactional actions which can be attributed to most any image, thereby significantly improving the value and utility of an image. By turning photo-sharing into a pervasive, revenue-generating peer-to-peer ecosystem, PassionTag's Smart Tags enable a shift from a value-based transaction to a value-based partnership. 

"Photo sharing is one of the fastest growing segments of the social web, and we are excited about the potential our technology holds for delivering an engaging user experience that creates incremental revenue for brands, non-profit organizations and event management producers," said Thomas Moewe, CEO of PassionTag. "Our technology elevates the role of the image, dramatically improving the consumer's experience with photo sharing while enabling brands to turn static images into dynamic, actionable photos." 

Among other clients, Dragon Con, Atlanta's internationally known pop culture, fantasy and sci-fi convention has partnered with PassionTag. The PassionTag app will allow Dragon Con's fans to tag their photos with any of a dozen Dragon Con-related SmartTags, and then post them to their favorite social network. Fans can view and "like" all the photos organized under a specific tag regardless of who posted them. Or, they can follow their friends to view their photo streams.

"There is so much to see and talk about at Dragon Con. It's just natural that taking and sharing photos with friends is an important part of the whole experience," said Rachel Reeves, Senior Director of Guests and Media for Dragon Con. "And we know our fans love using cutting-edge smartphone apps. PassionTag lets our fans do both and experience Dragon Con in a fun new way."

PassionTag's free mobile application can be downloaded from the iTunes App Store by visiting: https://itunes.apple.com/us/app/passiontag/id663610124?mt=8

ABOUT PASSIONTAG

PassionTag, Inc. is a technology provider of dynamic in-image digital marketing and commerce solutions. Headquartered in Silicon Valley, PassionTag's platform enables the creation and management of SmartTags that can be applied to photos shared online by both consumers and brands. For more information about PassionTag, please visit us at www.passiontag.com or call u at 1-800- 475-5160. Join our Facebook community at http://on.fb.me/16UmnZd or follow us on Twitter @passiontag

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