SOURCE: PassionTag

PassionTag

October 29, 2013 10:12 ET

PassionTag Launches Turnkey Branded Photo Networking Platform to Drive Customer Engagement

Fully Functional and Totally Customizable Application Delivers Brand-Building Visibility to Share and Interact Through Photos

MOUNTAIN VIEW, CA--(Marketwired - Oct 29, 2013) -  PassionTag, a technology provider of dynamic in-image digital marketing and commerce solutions, today announces the addition of turnkey, branded applications, to its photo networking platform. This new capability enables businesses looking to participate in photo sharing to capture market share with a custom branded and fully functional application without any internal IT overhead. Companies can have their branded applications running live on the PassionTag platform in two weeks or less.

PassionTag helps brands and media buyers reach their intended audience and demographic by turning its platform into a form of native advertising that complements traditional advertising and event sponsorship. PassionTag also provides analytics on user demographics, helping brands gain insight on their target audience and measure ROI of digital marketing activities.

At the recent 2013 Club Industry Conference in Chicago, PassionTag and the event's producer, Penton Media Healthy Lifestyle Group, launched the 'Club Industry Photo Tag.' Powered by PassionTag, this innovative application enabled both exhibitors and attendees to promote brands and individualized fitness passions through interactive photos. No longer limited to simply using a static image and a few comments via such social channels as Facebook or Instagram, the Club Industry Photo Tag enables companies to become interactive for promotional, sales and social communications. 

According to George Assimakopoulos, Vice President of Marketing Services for Penton Media, "Recently, at the 2013 Club Industry Show, I addressed a CEO Summit on the topic of Social Engagement. Working in partnership with PassionTag, I presented the CEOs with a live example of social engagement through an entirely new branded Penton channel. Introducing this new 'engagement' channel was impactful in that once the attendees left the keynote, they walked across the exhibit hall and were able to see, in real time, the PassionTag platform powering Penton's Club Industry event." 

Building on a successful Club Industry event performance, PassionTag is also announcing its largest multi-site Health & Fitness implementation.

"The fitness-oriented consumer has a high propensity for sharing photos, diets and techniques as a way to inform and motivate themselves and others," said Robert Ross, co-founder of PassionTag. "Our new offering provides club owners with a unique, branded channel for member engagement that drives member promotion, acquisition, and retention."

"Bailey's Health and Fitness prides itself on providing an optimal customer experience to all our members," said David Bailey, CEO of Bailey's Health and Fitness. "Part of that experience is community. We are excited to leverage the PassionTag platform to launch a powerful and unique channel for member engagement across all of our 14 fitness locations."

PassionTag has developed its application to work in sync on social networks such as Facebook and Twitter, or on the brand's social channels as well as on PassionTag.com. The turnkey allows the brand to have a branded photo networking app of the application without a technological footprint. 

PassionTag's free mobile application can be downloaded from the iTunes App Store by visiting: https://itunes.apple.com/us/app/passiontag/id663610124

ABOUT PASSIONTAG
PassionTag, Inc. is a technology provider of turnkey branded solutions to highlight dynamic in-image digital marketing and commerce solutions. Headquartered in Silicon Valley, PassionTag's platform enables the creation and management of SmartTags that can be applied to photos shared online by both consumers and brands. For more information about PassionTag, please visit us at www.passiontag.com or call u at 1-800- 475-5160. Join our Facebook community at http://on.fb.me/16UmnZd or follow us on Twitter @passiontag

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