SOURCE: Action Products International Inc.

September 07, 2007 12:35 ET

Passport to the World From Curiosity Kits by Action Products

Action Products Announces Jewelry and Mask Kits for Fall

ORLANDO, FL--(Marketwire - September 7, 2007) - The newest series of Curiosity Kits™ brand toys is set to discover the world and explore the imaginations of children everywhere with the announcement of its fall Passport Collection lineup. Young travelers will delight in exploring countries rich in culture, with authentic interpretations of masks and jewelry from exotic locales. The jewelry and mask kits are just part of an exciting major release of Curiosity Kits slated for early fall by Action Products International Inc. (NASDAQ: APII), a leading toy company.

"With over 20 new Curiosity Kits, we are helping to facilitate learning in young minds by combining fun and imagination with ingenuity and application," said Richard Malagodi, president and chief operating officer of Action Products International Inc. "We know these kits will provide hours of fun and an enriching educational experience."

Children will be able to travel the globe this fall with the Passport Collection featuring masks from the cultures of four countries around the world to wear or display. The Venetian Carnevale Mask takes you to Italy with extravagant decorating options, and the Noh Theater Mask brings home the drama of the colorful Asian theater. Assemble the Tribal Hunting Mask from Africa in a style as fierce or as decorative as you wish, or be inspired to reveal the brilliant colors of the Mexican Day of the Dead Mask. As an added bonus, each mask includes a collector card featuring details about the culture they represent.

The Passport Collection offers even more as it unveils jeweled treasures that sparkle and thrill from around the world. Children will enjoy making and wearing these unique pieces based on traditional materials and colors from each of the four distinct locations. The Venetian Carnevale Necklace, Tribal Bracelet, Abalone Necklace, and Good Luck Knot Necklace include easy-to-follow instructions that teach valuable jewelry making skills. The finished jewelry pieces will dazzle and delight for years on end.

About Action Products International Inc.

Action Products International Inc. (NASDAQ: APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at and

Forward-Looking Statements Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Wendy Jo Moyer
    Action Products International Inc.
    (407) 660-7221
    Email Contact