SOURCE: Basic Organics

July 19, 2006 12:52 ET

Pat Robertson's Diet Shake Coming to The Vitamin Shoppe

COLUMBUS, OH. -- (MARKET WIRE) -- July 19, 2006 -- If you are looking for Pat Robertson's weight loss secrets, you'll find it at The Vitamin Shoppe starting this month.

The Vitamin Shoppe now has national distribution of Robertson's popular shake called, Pat's Diet Shake. It is available in two flavors, double chocolate and creamy vanilla for $18.99 (Vitamin Shoppe value price). The shake includes four different protein sources including Solae soy and whey protein, and 35 percent of the RDA of vitamins and minerals.

Basic Organics launched the pre-mix formula of Robertson's personalized diet shake recipe late last year. Over a million viewers of "The 700 Club" took Robertson's challenge to lose weight by following his exercise and nutrition program, which includes drinking his protein shake. The pre-mix formula makes it easier and more convenient for those who want to follow his weight loss plan.

"The requests we have received from customers for Pat's Diet Shake have been overwhelming," says Jeff Baitinger, The Vitamin Shoppe manager of sports, nutrition and diet categories. "As soon as we found out the product was no longer in an exclusive agreement with one retailer, we rushed to get it in our store."

Baitinger says Pat's Diet Shake meets their standards and guidelines for a quality nutrition product that will add value to their customers' needs and the diet industry.

Robertson's nutrition plan is based on a unique calorie controlled diet consisting of high protein, moderate (low-glycemic) carbohydrates, high fiber and low fat. It also incorporates specific nutrients for maintaining lean, strong muscle and key antioxidants for optimal health including glutamine and omega-3.

The Vitamin Shoppe is one of America's leading retailers of quality vitamins and nutritional supplements and has close to 300 stores throughout the United States and the District of Columbia. To find a store in your area go to:

Robertson's weight-loss challenge diet and exercise plan can be downloaded for free at:, click on the "Pat's Diet" link.

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