October 06, 2010 10:00 ET

Patagonia Selects to Power Its New Multi-Media Gallery

NEW YORK, NY--(Marketwire - October 6, 2010) - today announced that it has been chosen to power the media gallery. Patagonia is the leading environmentally-sensitive outdoor company -- focusing on apparel and gear for climbing, skiing, surfing, running and travel. The company is a major contributor to grassroots environmental groups -- committing 1% of their total sales annually to pro-earth causes. The company has donated over $38 million dollars to over 1,200 organizations since 1985. In 2009, the company donated $3.8M to grassroots activism.

Said CEO Steven Rosenbaum: "This is a time of extraordinary change for both consumers and retailers. We believe that customers want to connect with brands, know what they believe in, and support those companies that are engaged in work to make the world a better place. Since in 1972 Yvon Chouinard has been making great clothing and doing good work. As online video moves to the mainstream, Patagonia is embracing this medium to invite their visitors to view, and share stories about the world. We're very proud to be helping them build this world-class multi-media offering."

Patagonia often features environmental campaigns in their catalogs and ads -- including "Ocean As A Wilderness," and "Don't Dam Patagonia."

Said Bill Boland, Patagonia's Creative Director, Online: "We acknowledge that the wild world we love best is disappearing. That is why those of us who work here share a strong commitment to protecting undomesticated lands and waters. We believe in using business to inspire solutions to the environmental crisis. Video, photos and audio are powerful tools to connect people, ideas, and issues. We went in search of a partner who understood our vision, and could power our multi-media strategy going forward. We found -- a mix of technology, curation solutions, and a passionate team. Together, we expect to build a brand, lifestyle and ecommerce experience that will connect with our customers and provide both knowledge and entertainment for them."

About Patagonia:

Patagonia, with sales last year of over $330M, is noted internationally for its commitment to product quality and environmental activism. Incorporating environmental responsibility in to product development, the company has, since 1996, used only organically grown cotton in its clothing line. With its most recent launch of synthetic fiber-to-fiber recycling, Patagonia is taking back worn-out polyester and nylon clothing and reincarnating it as new products, forever capturing the raw materials used in making virgin fiber. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover.

About Magnify: platform currently provides video discovery, upload, and encoding to more than 82,000 publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix. For more information, please visit the company web site at

Contact Information

  • For more information contact:
    Filip Szymanski
    Email Contact
    212-787-5273 x 110