February 15, 2011 13:33 ET

Patients Feel Empowered About Requesting Treatments/Medications From Their Physicians; Physicians Feel Cynical About Such Requests, According to AdSAM® SenseUs™.

GAINESVILLE, FL--(Marketwire - February 15, 2011) -   AdSAM®  the leader in measuring emotional response, today releases its eight SenseUs® Healthcare Poll, focusing on physician patient relationships. The study reveals that:

  • The amount of information available for Patients, whether accurate or not, has empowered them to be more proactive in the management of their health and wellness. However, this is not something that Physicians consistently value. Thus, it is important for Physicians to treat the management of their Patients' health as a partnership, taking the time to clearly explain why the requested treatment(s) may or may not be a good fit for a Patient and provide a clear justification for another option.
  • Physicians feel much more consistently favorable specifically Enthusiastic, about their relationships with their Patients than Patients feel about their relationships with their Physicians. 
    • Given this gap, it is critical that Physicians invest in better assessing their Patients' comfort and satisfaction with their approach and treatment in order to create and continuously reinforce a strong Physician-Patient relationship.
  • Similar to the 2009 measurement, about two-thirds of Physicians indicated favorable feelings that reflected high levels of empowerment and motivation about practicing medicine.

The complete report is available at 

SenseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM Marketing, the leading worldwide provider of emotional response market research. SenseUs offers a new approach to evaluating politics and key issues with the assessment of both rational and emotional thought processes.

"Feelings are overlooked in many research plans, which is unfortunate since emotions are the precursor to action," said Jon Morris, Ph.D., president of AdSAM Marketing and communications professor at the University of Florida. 

About AdSAM
This cross cultural, non-verbal, technique has been applied in academic, marketing and communications research for two decades. See 

About SenseUs®
Since the fall of 2007, SenseUs® has examined public perceptions, attitudes and emotions to issues that affect policy. It is offered free of charge in the public interest.

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