SOURCE: Liquid Machines, Inc.

March 16, 2005 10:30 ET

Patricia Seybold Group Identifies Liquid Machines as Leader in the Enterprise Rights Management Market

Leading Analyst Firm Reports Liquid Machines Has a 'Competitive Edge' and 'Offers a Number of Attractive Ease of Use and Functionality Features'

WALTHAM, MA -- (MARKET WIRE) -- March 16, 2005 -- Liquid Machines, Inc., the leading provider of Enterprise Rights Management (ERM) solutions, today announced that a new, independent research report published by the Patricia Seybold Group discusses Liquid Machines' Enterprise Rights Management solutions and the company's competitive edge in the rights management market.

"Liquid Machines' Solutions for Managing Digital Rights on Electronic Desktops: Tracking How Customers and Business Partners are Distributing Content across the Web" (Patricia Seybold Group - March 2005) discusses the suitability of Liquid Machines ERM products to the growing enterprise need for a rights-management solution that can protect their sensitive and high-value documents, prevent information leakage, and eliminate potential violation of compliance regulations. The report identifies many key differentiators of Liquid Machines ERM solutions' including its Policy Droplet™ control, technology superiority in the area of policy enforcement and persistence, and strategic partnership with Microsoft® to extend Windows® Rights Management Services.

"Liquid Machines delivers the ability for enterprises to control the usage of information no matter where it goes. Administrators can track who accesses what email messages and documents. Using solutions from Liquid Machines, an enterprise can manage how employees distribute content to one another, as well as to customer and business partners outside the boundaries of the organization," wrote Geoffrey Bock, senior vice president and senior consultant at Patricia Seybold Group and the author of the report. "These are significant capabilities for protecting content that flows through enterprise networks. In the short term, we believe that Liquid Machines has a competitive edge and offers a number of attractive features in terms of ease of use and functionality."

"Enterprise Rights Management is becoming a core component of many leading enterprises' security and compliance infrastructures," said Ed Gaudet, vice president of product management and marketing at Liquid Machines. "The unbiased, objective technology assessment provided by the Patricia Seybold Group is critical in the enterprise IT decision making process."

Support for Microsoft Windows Rights Management Services

The report examines in detail Liquid Machines' ability to use the Windows RMS Server in combination with Liquid Machines' Policy Droplet control to rights-protect Adobe® Acrobat®, Microsoft Visio®, and Office 2000 and Office XP applications.

"We believe this is a smart strategy," wrote Bock. "Liquid Machines can continue to build momentum for its own products -- Email Control and Document Control -- for those firms seeking a standalone solution while being well positioned to build on Microsoft's platform approach, and to emerge as a provider of value-added services for rights management within the .NET environment."


One of the attractive ease-of-use features the report highlights is how the Liquid Machines Policy Droplet™ control automatically integrates with desktop applications to enforce policies without impacting user experience. "Within the context of creating an email message or editing a document, content creators can access the set of policies that the enterprise has given them the privilege to assign to new content. Content creators do not have to change their existing work processes or access a separate application to rights-protect a message or document. Rather they simply select from a set of in context menus and dialog boxes."

Policy Enforcement and Persistence

In addition, the report recognizes Liquid Machines technology superiority in the area of policy enforcement and persistence. The report explains, "Liquid Machines can rights protect content not only at the level of opening, editing, and filing a document, but also at the level of copying, cutting and pasting content among documents and email messages. With its inter-process communications capabilities, Liquid Machines ensures that rights-protection persists from one application to another, among people within an enterprise. Competitive enterprise rights management solutions are not able to preserve the protection of information between applications."

"At the end of the day, we believe that ERM needs to be a platform-level set of services, not unlike security services or enterprise directory services," Bock concludes. "Microsoft is steadily improving its rights management capabilities. With its Policy Droplet and consistent user experience across applications, unique inter-process communications capabilities, and its ability to automatically attach policies to information based on pre-defined rules, Liquid Machines is well positioned to continuously enhance Microsoft's core platform offering."

To read the full report, visit

About Liquid Machines

Liquid Machines is the leading provider of Enterprise Rights Management (ERM) solutions that persistently protect critical business content and audit usage while enabling collaboration. Liquid Machines' Document Control and Email Control solutions allow content to be shared securely, within any application, wherever it goes. With Liquid Machines, protection is open rather than restrictive, enabling users to work as they work best, with autonomy and confidence.

Liquid Machines helps leading companies in the financial services, high-tech manufacturing, and life sciences markets meet today's ever-increasing information security regulations. Liquid Machines allows companies to satisfy industry regulations such as Sarbanes Oxley, NASD 2711, export control, and HIPAA as well as internal mandates for intellectual property security, product version control, or clinical data protection.

Based in Waltham, Massachusetts, Liquid Machines is privately held and is backed by Atlas Venture, Masthead Venture Partners, and Draper Fisher Jurvetson. For more information on the company and our vision The Freedom of Security™, visit us at

© 2005 Liquid Machines, Inc. All rights reserved. Liquid Machines, Enabling Secure Business, The Freedom of Security, Policy Droplet, Omniva, and the Liquid Machines logo are trademarks or registered trademarks of Liquid Machines, Inc. The BlackBerry and RIM families of related marks, images, and symbols are the exclusive properties and trademarks of Research In Motion Limited. Product or company names mentioned herein may be the trademarks of their respective owners. The information contained in this document represents the current view of Liquid Machines, Inc. on the issues discussed as of the date of publication.

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