SOURCE: Garden Fresh Restaurant Corp.

Garden Fresh Restaurant Corp.

March 16, 2015 12:01 ET

Patrick Warburton Is the New Voice of Souplantation and Fresh Produce Is Very Afraid

SAN DIEGO, CA--(Marketwired - Mar 16, 2015) - Patrick Warburton, soon to be appearing in "Ted 2" and former star of "Seinfeld" and "Rules of Engagement," is the voice of Souplantation's new "Discover Fresh" radio campaign -- running in Los Angeles, Orange County, Inland Empire and San Diego. In the kickoff spot entitled "Once Upon a Tomato," Warburton celebrates the short life and sacrificial death of a fresh tomato, so that a luscious Creamy Tomato Soup can be made from scratch in Souplantation's kitchens.

Delivered in his signature wry, boisterous bombast with tongue firmly planted in cheek, Warburton ends the "Tomato" commercial with the phrase, "If a chopped up, pureed and simmered Tomato could smile -- he would." Who can argue with that logic? In the follow-up commercial, broccoli gets "harvested" so it can make everyone happy by being the star of Souplantation's famous Joan's Broccoli Madness.

Souplantation's new CEO John Morberg reached out to Patrick Warburton because John and Patrick were classmates in elementary school. Way back then, John loaned Patrick 25 cents for ice cream and Patrick forgot to pay him back. To make good on that debt, with over 40 years of interest accrued, Patrick agreed to perform the role.

The results have been fruitful, (bad pun intended). So far, in the markets where the spots have run, sales have risen nearly 5%. So what's next for the old and newfound friends?

That's a secret, but suffice it to say that fresh produce is shivering in its skins.

About Souplantation/Sweet Tomatoes

Headquartered in San Diego, California, Garden Fresh Restaurant Corp. operates 128 restaurants in 15 states under two brand names: Souplantation (only in Southern CA) and Sweet Tomatoes. The restaurants provide a one-of-a-kind dining experience where guests are empowered to Discover Fresh™ from an abundant salad bar paired with a selection of eight craveable soups, hot pastas, fresh from the oven baked goods and delectable desserts. Passionately serving families, friends and their communities for more than 35 years, the restaurants are known for their farm-fresh seasonal ingredients, made-from-scratch recipes and hospitable service, all at an everyday value. 

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Patrick Warburton is represented by Robin Lamel-Adler of Sutton Barth & Vennari talent.

Contact Information

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