TORONTO, ONTARIO--(Marketwired - Feb. 13, 2014) -
Editors note: There is a photo associated with this press release.
For the past 7 years, PATTISON Outdoor Advertising, Canada's leader in Out-of-Home advertising has been the proud principal supporter and champion of the unique arts and culture initiative, Art in Transit. With a long history supporting arts and culture, PATTISON furthers its ongoing commitment to bringing art, design and media to a wider audience in collaboration with transit systems across the country. This relationship allows the work of emerging artists to be viewed by thousands of people and demonstrates PATTISON's pledge to raising awareness about the important role of the arts in Canadian communities.
The only programme of its kind in North America, PATTISON's Art in Transit transforms and energizes public spaces with rich, diverse arts and cultural programming year-round, and has featured more than 60 such projects on PATTISON Out-of-Home products within Toronto and across Canada. PATTISON's Art in Transit offers daily opportunities for millions of Canadians to engage with contemporary art and culture in public spaces across the country.
"PATTISON is extremely proud to present and support Art in Transit. This year's expanded programme will promote and advance art appreciation in public environments not typically associated with the arts," said Randy Otto, President, PATTISON Outdoor Advertising. "PATTISON recognizes the positive value of arts and culture on society and in our communities across Canada - it stimulates new ideas, connections, conversations and sparks creativity, all qualities that promote economic development and improve the quality of life."
Art in Transit launched on PATTISON's Toronto digital subway screens and expanded to include programmes on Toronto subway posters, above ground video boards, and on PATTISON's largest beacon board. PATTISON continued to develop Art in Transit's audience and reach, programmes travelled across Canada and were evident on overhead spaces on buses, the Calgary airport digital screens, digital boards in high-vehicular traffic locations, and on digital screens in shopping centres across the country. Most recently, PATTISON has added the Edmonton Digital Transit Network in 10 key LRT stations, as well as residential buildings and the PATTISON Onestop Digital Office Network across Canada.
"Art in Transit's projects foster creativity by bringing unique, temporary artworks to audiences in interesting environments," said Sharon Switzer, National Arts Programmer and Curator, Art in Transit, PATTISON Onestop. "We also offer artists the opportunity to reach enormous audiences that extend beyond the limits of the contemporary art world. I look forward to sharing our 2014 programming with Canadians."
Art in Transit 2014 programme highlights include:
- Sorry, poetic apologies filled with comic remorse reflect on almost everything from modern art to sleeping by Gary Duehr. January 20 - February 28
- Toronto Love Lettering Project, people's hand-crafted love letters to Toronto made especially for this project. February 1 - February 28
- Sketching the Line, an international exhibition of artists' sketches of other commuters drawn while on transit. March 3 - April 13
- 10 Birds, two of illustrator/artist Cybele Young's award-winning kid's books, revealed page by page. March 3 - April 13
- Cutting Up Culture, the second international collage art exhibition. May 5 - June 13
- Contacting Toronto: Drowning World, portraits of flood victims from around the world by award-winning, UK-based photographer Gideon Mendel. May 1 - May 31
- Sign Me Up, a two-person exhibition dealing with signage and commercial culture, featuring Toronto-based Gary MacLeod and New York-based Steve Lambert. June 2 - August 29
- World Pride Exhibition, an international group exhibition curated by Art for Commuters. June 16 - June 29
- Dear City Canada, year two of the very successful Twitter digital billboard project across Canada. July 1 - July 31
- Caribbean Festival, an international exhibition focusing on artists of African descent, curated by Third Space Art Projects. July 25 - August 29
- Toronto Urban Film Festival (TUFF). The 8th annual silent, one-minute film festival, the only subway film festival in North America. September 5 - September 15
- Gotta Minute Film Festival (GMFF). New film festival in partnership with FAVA, produced for the Edmonton Digital Transit Network. September 15 - September 21
- Mental Health Awareness Project, in partnership with Workman Arts, a service organization for artists who have been through the mental health system. October 1 - October 31
- Elsewhere, a dance film specifically created for urban screens; being featured on many PATTISON Onestop networks. November 1 - November 30
For programme locations and more information about Art in Transit, please visit www.artintransit.ca.
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation (airport), mall, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system. www.pattisonoutdoor.com
About Art in Transit:
Art in Transit represents Pattison Onestop's ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines. www.artintransit.ca
To view the photo associated with this press release, please visit the following link: www.marketwire.com/library/20140212-aot_coady800.jpg.