PATTISON Outdoor Introduces the First Advertiser on the New Flexity Streetcar

TORONTO, ONTARIO--(Marketwired - March 10, 2016) -

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PATTISON Outdoor Advertising, Canada's leader in Out-of-Home advertising, and the TTC, the nation's largest urban mass transit system, unveiled the launch of a Flexity Streetcar promoting Volvo's all-new XC90 - the first advertisement of its kind on the newest model of the Bombardier built and designed streetcars on the TTC system.

Volvo, recently awarded 2016 North American Truck of the Year for its XC90 model, is the first advertiser to advertise on the European inspired design of the Flexity Streetcar, with creative graphics spread across almost 30 meters in impressive fashion. This all-new, all-accessible streetcar started service in August of 2015 on the 510 Spadina route and now includes 18 travelling through Toronto's core. It is also the newest advertising format for PATTISON Outdoor - the exclusive supplier for advertising on the TTC.

"PATTISON Outdoor Advertising is once again excited to reveal a first and introduce an incredible advertising opportunity on the newest TTC vehicle," said Bob Leroux, Vice-President and General Manager, National Sales, PATTISON Outdoor Advertising. "Volvo Canada has chosen an extremely effective way to communicate its driving luxury mantra, and this very impactful message will be delivered to hundreds of thousands of onlookers in Toronto each and every day for the duration of the campaign. We couldn't be happier to have the support of the TTC for the introduction of this new advertising format and to partner with Volvo and its agencies to deliver this first."

About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system.

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