PATTISON Outdoor Advertising

PATTISON Outdoor Advertising

November 21, 2013 05:59 ET

PATTISON Outdoor Invigorates Montreal's Core with the Introduction of Large Format Digital Boards

Canada's largest Out-of-Home advertising company reinforces its digital presence with 4 new digital boards, and establishes the only large format digital network in downtown Montreal

MONTREAL, QUEBEC--(Marketwired - Nov. 21, 2013) -

Editors Note: There is a photo associated with this Press Release.

PATTISON Outdoor Advertising, a national leader in the Out-of-Home advertising industry, is excited to unveil 4 new digital boards in downtown Montreal and strengthen its leadership role in the Canadian digital advertising industry. Advertisers will be impressed with the impactful response that these new Out-of-Home products will create.

Located in Montréal's downtown core, PATTISON's newest jewels of Out-of-Home innovative products are nestled alongside eclectic neighbourhoods including the De Maisonneuve and de la Montagne areas (shopping and entertainment), McGill Street (financial district), and near the Jacques Cartier Bridge (a major entrance point for the city).

"The introduction of these new ultramodern digital products in the heart of Montreal demonstrates PATTISON's commitment to providing advertisers the ability to precisely target audiences in engaging environments," said PATTISON's Dominic Loporcaro, Vice-President/General Manager, Eastern Region. "We're excited to add these digital boards to our ever-expanding network and to assist advertisers in delivering their marketing messages as effectively as possible. We are innovators in digital Out-of-Home, and these products will enable us to allow our clients to better communicate with consumers."

These high resolution 10' x 20' digital products are positioned in the heart of the city and in key areas intended to generate maximum exposure. These are now available at the following locations:

  • At the corner of Boul. De Maisonneuve West and de la Montagne Street, North Facing (Eyewitness® Web Mapping: MTD5011)

  • At the corner of Boul. De Maisonneuve West and de la Montagne Street, South Facing (Eyewitness® Web Mapping: MTD5012)

  • Boul. René-Lévesque East and Avenue De Lorimier, East Facing (Eyewitness® Web Mapping: MTD5013)

  • At the corner of McGill Street and St-Maurice, South Facing (Eyewitness® Web Mapping: MTD5014)

To view a video of these new installations, please visit http://youtu.be/IbFZ3n3SMXA.

With significant vehicle and pedestrian traffic at each location, advertisers will be better able to engage a wide range of consumers, including tourists and business professionals.

With the addition of these 4 new boards, PATTISON's national Out-of-Home Digital Network now consists of 169 exterior digital boards, including 18 in Quebec. This unmatched digital network provides advertisers the ability to showcase their product and service offerings with the flexibility to update creative with on-demand capabilities. And as its digitally-dominated media landscape continues to expand, PATTISON's market-leading inventory of Out-of-Home products becomes more accessible to both national and local advertiser alike.

To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/pattison1121.jpg. Photo Credit: Claude Charlebois

About PATTISON Outdoor (pattisonoutdoor.com):

PATTISON Outdoor Advertising is Canada's largest outdoor, transit and digital advertising company with 25 sales offices coast to coast. Headquartered in Mississauga, Ontario, PATTISON Outdoor is a division of The Jim Pattison Group.

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