PATTISON Outdoor Advertising

PATTISON Outdoor Advertising

February 10, 2015 05:59 ET

PATTISON Outdoor Launches New Mall Network Arts Initiative

TORONTO, ONTARIO--(Marketwired - Feb. 10, 2015) -

Editors Note: There is a photo associated with this press release.

PATTISON Outdoor Advertising, Canada's largest Out-of-Home Advertising company and a generous supporter of the arts, today announced that it is launching a new national arts programme called Art Belongs in the Community (ABC). As part of its renowned Art in Transit programme, ABC will support numerous arts organizations across the country, offering them new audience-building opportunities through PATTISON Onestop's Digital Mall Network in shopping centres throughout Canada from February 9 to December 31, 2015.

ABC is a national programme that partners PATTISON Outdoor with 10 major public art galleries to display art in shopping centres. Onestop (PATTISON's Digital Out-of-Home advertising agency and a recognized leader in digital advertising) will showcase a range of artwork on its mall screens in select Canadian cities in 2015. For anyone who regularly visits malls, they've undoubtedly noticed the presence of Onestop's digital mall screens. PATTISON, through ABC, is offering public galleries the chance to display artwork that relates to their current exhibitions throughout the year on these screens. ABC's scope and objective is to help broaden the exposure of artists and their artwork in the communities they are exhibited.

"For years, PATTISON Outdoor has been involved in the arts with numerous initiatives across Canada and extending these efforts to a new audience with our Mall Netowrk is an exciting endeavor," said Sharon Switzer, National Arts Programmer and Curator, PATTISON Onestop. "This year we have partnered with, for the first time, a group of public art galleries across the country in an effort to bring artwork outside the walls of the gallery and offer it to the public at shopping centres near them. The objective is to create opportunities that will help art institutions share their ongoing programming in a unique way, and offer mall visitors a chance to see incredible artwork that they may not normally see. It's a novel approach that will reap positive benefits for artists, the galleries, and art lovers."

ABC reflects PATTISON's continued investment in the arts community and the growth of artists. The following is a list of cities, participating public art galleries and Onestop's mall locations in which artists will be showcased:

  • Vancouver BC, Contemporary Art Gallery (contemporaryartgallery.ca), Oakridge Centre
  • Richmond BC, Richmond Art Gallery (richmondartgallery.org), Richmond Centre
  • Calgary AB, Glenbow (glenbow.org), Sunridge Mall
  • Edmonton AB, Art Gallery of Alberta (youraga.ca), Southgate Shopping Centre
  • Winnipeg MB, Winnipeg Art Gallery (wag.ca), Kildonan Place
  • Toronto ON, Art Gallery of Ontario (ago.net), The PATH
  • Mississauga ON, Art Gallery of Mississauga (artgalleryofmississauga.com), Dixie Mall
  • Ottawa ON, Ottawa Art Gallery (ottawaartgallery.ca), St. Laurent Centre
  • Montreal QC, Musée d'art contemporain de Montréal (macm.org), Centre Eaton
  • Halifax NS, Art Gallery of Nova Scotia (artgalleryofnovascotia.ca), Mic Mac Mall

ABC is another example of how PATTISON is contributing to the benefit of today's artists and further illustrates the power of digital media to enhance engagement for a variety of messages. This initiative will allow art galleries to broaden their audience and push their artists' work into new territories. For more information on ABC and PATTISON's arts initiatives, please visit pattisonoutdoor.com.

Photo and Artwork Credits: Jean-Michel Basquiat: Now's the Time exhibition at the Art Gallery of Ontario

About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system.

www.pattisonoutdoor.com

About Art in Transit:

Art in Transit represents PATTISON Onestop's ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transports commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines.

www.artintransit.com

@ArtTransit

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