PATTISON Outdoor and the TTC Get Adventurous with "The Hobbit: The Desolation of Smaug" Super Train Full Wrap

TORONTO, ONTARIO--(Marketwired - Nov. 19, 2013) -

Editors' note: A photo is associated with this press release.

PATTISON Outdoor Advertising, Canada's leader in Out-of-Home advertising, Warner Bros. Pictures Canada and the TTC, the nation's largest urban mass transit system and the third most heavily used transit system in North America, today announced that they are rolling out a fully wrapped TTC Toronto Rocket super train promoting the most highly anticipated film of this holiday season "The Hobbit: The Desolation of Smaug,".

The full-wrap exterior advertisement on the Toronto Rocket super train begins its journey today and will run exclusively on the Yonge-University-Spadina line making it available to hundreds of thousands of passengers on numerous subway platforms. Prominently featured on the permanent six-car fixed configuration super train, the movie campaign advertisement stretches across 450-plus feet on the exterior of the train, with the experience continuing inside where more of the creative can be seen.

"PATTISON Outdoor Advertising is excited to feature such an incredible piece of creative advertising on the TTC's newest model of subway trains," says Bob Leroux, Vice-President and General Manager, Central Region, PATTISON Outdoor Advertising. "By choosing the TTC, Warner Bros. Pictures Canada, the film's distributor, has chosen an incredible way to engage and promote 'The Hobbit: The Desolation of Smaug.' It's sure to be a conversation generator as it rolls into each station and will speak volumes for engaging and captivating riders."

The installation of the full wrap exterior creative took crews approximately 20 hours to complete. The campaign also includes interior signage consisting of 11"x35" and 20"x28" posters. Each car on the permanent six-car set super train is 78 feet long and can carry up to 68 seated passengers. The Toronto Rocket is the newest model of subway trains on the TTC system.

The campaign commences today and will run for four consecutive weeks concluding on the movie's opening day. "The Hobbit: The Desolation of Smaug," is the second film in Peter Jackson's epic fantasy adventure Trilogy and opens in theatres across North America on December 13, 2013 in RealD 3D, HFR 3D and IMAX® 3D. For more information, visit http://www.thehobbit.com/.

About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON is headquartered in Mississauga Ontario, and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit System (TTC).

www.pattisonoutdoor.com

About The Hobbit: The Desolation of Smaug:

The second in a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien, The Hobbit: The Desolation of Smaug continues the adventures of the title character Bilbo Baggins (Martin Freeman) as he journeys with the Wizard Gandalf (Ian McKellen) and thirteen Dwarves, led by Thorin Oakenshield (Richard Armitage) on an epic quest to reclaim the lost Dwarf Kingdom of Erebor.

"The Hobbit: The Desolation of Smaug" is a production of New Line Cinema and MGM, with New Line managing production. Warner Bros Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

"The Hobbit: The Desolation of Smaug" opens nationwide on Friday December 13, 2013.

The photo associated with this press release is available at the following address: http://www.marketwire.com/library/20131118-912322-hi.jpg

Photo Credit: Stan Bioksic