SOURCE: Aberdeen Group

March 10, 2008 15:01 ET

Paul DePodesta of the San Diego Padres to Keynote Aberdeen's Chief Marketing Officer's (CMO) Summit

The Former General Manager of the Los Angeles Dodgers, and Previously With the Oakland Athletics, DePodesta Has Made a Career of Evaluating, Measuring and Assigning Value to Talent

BOSTON, MA--(Marketwire - March 10, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced today that Paul DePodesta, Special Assistant for Baseball Operations, San Diego Padres, and the former General Manager of the Los Angeles Dodgers, will keynote the upcoming Chief Marketing Officer's (CMO) Summit. The event will take place September 4-5, 2008 at the Westin Hotel in San Francisco.

In his 2003 bestselling book "Moneyball," author Michael Lewis recounted how the Oakland A's Billy Beane and Paul DePodesta used data-driven strategies, advanced analytics, and new success metrics to transform a Laggard baseball team into a Best-in-Class performer. By gaining a data advantage in recruitment and player development, the A's became one of the "winningest" teams in major league baseball, despite having one of the lowest cost structures.

If DePodesta were managing a marketing organization, what success metrics would he use to guide his team to competitive advantage? What business processes are intuitively managed that could be better run based on statistical facts? How would DePodesta get his managers to hire, train, and field a new team lineup based on data-driven marketing insights?

These are just some of the questions that DePodesta will address at the Annual Chief Marketing Officer's (CMO) Summit: Best-in-Class Marketing Insights. The premier best practices and networking event for global marketing executives, the Summit will provide an outstanding forum for leading-edge thinking on the key challenges that sales, marketing, and customer support organizations face today. Attendees will experience a groundswell of practical ideas as some of the world's foremost marketing leaders come together to discuss their challenges, share their strategic thinking, and offer candid advice. Summit topics include:

--  How Best-in-Class Companies Measure and Improve Return on Marketing
    Investment
--  How Best-in-Class Companies Test, Learn and Refine Marketing Campaigns
--  How Best-in-Class Companies Drive Organizational Effectiveness
--  How Best-in-Class Companies Capture, Integrate, Analyze and Act Upon
    Customer Data
--  How Best-in-Class Companies Drive Call Center Effectiveness
--  How Best-in-Class Companies Monitor Social Media and Leverage Word of
    Mouth
    

"Our goal is to utilize fact-based research from Aberdeen Group's Customer Management Technology practice as a springboard for top-performing CMOs to validate their everyday experiences among their peers, learn about new trends from industry experts, and offer candid advice to one another in a comfortable networking and educational environment," said Peter Ostrow, Vice President/Group Director, Customer Management Research at Aberdeen.

Aberdeen welcomes technology vendors and solutions providers to participate in the event as summit sponsors to preserve the integrity of the event as an end-user only forum. Please visit the summit site for additional info on limited sponsorship opportunities: http://www.aberdeen.com/events/live/CMO08/sponsors.asp or contact: David Mesgar, Sales Director, at 617-854-5255 or e-mail dave.mesgar@aberdeen.com.

For registration and agenda information, visit: http://www.aberdeen.com/events/live/CMO08/default.asp.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 35,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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